Caroline Yarborough with K&L Gates was this year's Annual Conference Scholarship recipient. This is the first in a series of three articles Caroline will author regarding her experience at the LMA Annual Conference in 2015.
In legal marketing, "pinch me" moments can be few and far between but when they do happen -- those winning the RFP on which you tirelessly worked for weeks or receiving a "thank you" from one of the more difficult to please attorneys -- it's as if you won the proverbial job lottery. Having the opportunity to attend the 2015 LMA Annual Conference as a recipient of the LMASE scholarship was a pinch me moment.
The conference had more key takeaways than can be summarized in three brief LMASE Connection articles; however, there is one key theme the conference illustrated across all programming, conference events and even the social media platform: it's the relationships that matter. For this and the next two LMASE Connections, tips for enhancing (if my notes were that good) or making the most of your relationships with attorneys, firm clients, marketing colleagues and vendors will be provided.