Over the past few years, the legal market has been coping with the challenges of the global financial crisis as well as a broad range of market shifts. Through it all, has your firm's brand position changed? Mergers, international growth and successful marketing campaigns have all made an impact - It's time to see where your law firm measures up in the Canadian legal market.
We had a full house at our April Luncheon with legal market research specialist, Acritas, for an interactive seminar on Law Firm Branding following the release of Acritas' Canadian Law Firm Brand Index 2012. Acritas disclosed unrivalled, in-depth insight into the Canadian legal market generated through interviews with over 2,000 of the world's leading general counsel as part of its annual Sharplegal study. Sharplegal is the world's most comprehensive annual study of the global legal market.
During this exclusive discussion, we learned;
- Which firms are leaders in the Canadian market - according to clients!
- The power of the law firm brand in 2012
- How Canadian law firm brands are perceived by clients
- How to enhance your competive advantage to engage new business
Please click here for a copy of the presentation