2014 State of Digital & Content Marketing
***Lunch Program***
May 21, 2014
Registration & Networking: 12:00 PM – 12:30 PM
Program: 12:30 PM – 2:00 PM
Seventy-seven percent of in-house counsel say newsletters are the most valuable content they receive from firms, but what are they reading?
John Corey, founding partner at Greentarget, will present the Greentarget, ALM Legal Intelligence and Zeughauser Group “2014 State of Digital & Content Marketing Survey.” Using results from both corporate in-house counsel and senior law firm marketers, the survey provides a comprehensive view of the new media landscape and lessons for engaging in-house counsel.
Following John’s presentation, he will join Mary K. Young of the Zeughauser Group and consultant Christopher Collette to discuss how the survey can be applied by legal marketing teams. In addition, they will describe how firms are implementing content driven marketing as an integral part of their day-to-day strategy to engage clients.
The Takeaways:
Participants, at all levels, will learn:
- How, why, and where law firm content is being consumed by clients.
- How to focus attorneys on providing value to clients through strategic content development and delivery.
- Tactics for delivering, monitoring, and measuring the value of content.
The Speakers:
John Corey, Founding Partner, Greentarget
Thoughtful and prudent, with an easy laugh, John has spent much of the past 20 years advising professional and financial services organizations on content strategy, research-based thought leadership, crisis and litigation communications, and reputation management. Having led many of the highest profile law firm mergers of the past 15 years, John now advises many of the world’s leading law firms – from the highest-grossing global firms and mid size players to laser-focused boutiques – in articulating their market strategies and value propositions among even more sophisticated buyers of legal services. His knowledge of the legal business is unparalleled in the public relations business.
Mary K Young, Zeughauser Group
Mary K Young is one of the only legal industry strategists and marketing experts who brings a demonstrated track record of corporate strategy and branding success to her work developing and implementing strategic growth plans for law firms. Mary K established her reputation as a legal innovator during her tenure as chief marketing officer of Howrey LLP from 2000-2006. Earlier in her career, Mary K spent several years as a management consultant in Washington, D.C. She spent ten years at Kraft Foods in Glenview, IL, where she developed and implemented profit and revenue growth strategies for some of the company's most important products, including Philadelphia Brand Cream Cheese, Kraft Grated Parmesan, and Kraft Singles.
Christopher Collette, Consultant and former Director, Marketing, Digital Programs, and Content Strategy, Weil, Gotshal & Manges
Christopher Collette is a digital strategist specializing in content, user experience design, and cross-channel program management. In both corporate and consulting roles, he’s led digital marketing and content strategy programs for leading corporations and organizations with a specific concentration in the B2B, professional and financial services, technology, and non-profit sectors. A digital industry veteran, Christopher works closely with clients to help them integrate content strategy into business operations, increase the effectiveness of the content they publish, and ultimately unlock that content's value in connecting with customers, clients, and constituents. Most recently, Christopher served as the principal strategist and program manager for the comprehensive redesign of weil.com, the primary digital channel of the global law firm Weil, Gotshal & Manges. Christopher taught strategic communications for 12 years at Pratt Institute in both its Design Management and Arts and Cultural Management master's degree programs and has delivered guest lectures and seminars at Columbia University, New York University, the School of Visual Arts and other leading academic institutions.
***New Venue***
Hunton & Williams LLP
2200 Pennsylvania Ave. NW
Washington, DC 20037
Members
$40.00 if registered by 5/20/14
$65.00 walk-in registration fee
Non-Members
$65.00 if registered by 5/20/14
$80.00 walk-in registration fee
Click here to register!
Thank you to our sponsor, The Deal:
