The 2017 LMA Competitive Intelligence Certificate program, held Nov. 13-14 in New York City, will teach legal marketers to use competitive intelligence (CI) to ensure their firms keep pace with the evolving industry.
Listen to the latest installment of the LMA Podcast to hear two of the program’s instructors, Ben Gilad, Ph.D., and Mark Greene, Ph.D., discuss:
- The role of CI in the legal industry and how to show your partners its value
- Why intelligence helps you sift through the noise of information and set decision makers up for success
- How CI helps you understand and predict the move of every third party that will affect the future of your firm
- And so much more!
Listen in to the podcast, and register for the 2017 LMA-CIC program by Sept. 15 to take advantage of the best rates.