Marketing Audits Lead to Improved Marketing Performance
LMA New England Small Firm SIG Workshop
Tuesday, September 9
12:00-1:00 p.m.
Davis, Malm, D’Agostine, PC
One Boston Place
This Small Firm SIG Workshop will provide an overview of the marketing audit process and a step-by-step guide for conducting an audit at your firm. Presenters Lisa Murray and Lisa Ramsey Woodford will demonstrate how to assess and measure the overall marketing function, while identifying opportunities for improvement.
Legal marketers today face increased pressure to build engaging law firm brands, drive growth and prove a return on investment. A marketing audit can address these issues by helping you to better align and integrate marketing and business development processes. Research areas typically include:
- Firm infrastructure and culture
- Brand position and messaging
- Marketing processes, data sources, systems and tools
- Marketing skills and proficiency
- Internal and external communication
- The competitive landscape
- Client surveys/interviews
- Performance management
- Firm resources and training
Email Joanne Thorud (jthorud@davismalm.com) to RSVP. Please plan to bring your lunch. Drinks and desserts will be provided.
The SIG workshop is free for LMANE members who are in-house professionals at firms with fewer than 100 lawyers or with two or fewer marketing professionals.
Lisa Murray, Murray Whalen Communications
Lisa Murray is founder of Murray Whalen Communications, a marketing and PR firm focused on helping lawyers and other professional service providers transform their expertise into commercial success. With both corporate and agency experience, Lisa’s background spans international brand building, reputation management, competitive strategy, corporate communications, media relations, product/practice launches and event planning. Her strategic counsel and program management have helped clients to build brand awareness, avoid/withstand PR crises, capture market share, drive sales leads, raise venture capital and prepare for divestitures & acquisitions. Prior to establishing her own marketing communications business, Lisa spent seven years as Director, Marketing Communications for the international law firm of Brown Rudnick LLP. In this role, she was responsible for the Firm’s brand strategy including press relations, attorney thought leadership activities, web design and content, social media, and all external and internal communications.
Lisa Ramsey Woodford, Paris Marketing
Meet Lisa Ramsey Woodford, founder of Paris Marketing. With a background spanning 18 years including both agency and in-house experience, Lisa has participated in the development of strategic marketing plans and social media policies, performing market research and competitive analysis, conducting social media training and business development workshops, and developing image concepts and graphic designs for logos, brochures, websites and related digital and print collateral. From building brand awareness and positioning, to directing creative campaigns, to mergers and new product launches Lisa believes that infusing comprehensive experience, boundless energy and creative agility are essential elements. Paris Marketing was built on the same principals. Lisa and her team use this approach to develop flexible, applicable solutions for law firms at every stage of development along the marketing spectrum.