LMA New England Nor'Easter Newsletter

LMA New England Nor'Easter Newsletter - May Edition

By Jennifer Jones posted 05-19-2014 09:44

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President’s Letter

With everything coming to life now that the winter thaw has melted away, it’s the perfect time to reveal our newly branded Nor’easter newsletter. Led by our communications committee and Clockwork Design Group, we created a design and name for the bi-monthly publication that is fun, creative, New England flavored and in line with the LMA brand. After considering 15 different options, Nor’easter was hands down the crowd favorite. Thank you to everyone involved with bringing this idea to life.

Keeping with the theme of introducing new offerings and building off of our momentum with unveiling our revamped Facebook page in March, we recently launched Instagram and Pinterest pages, making us the first LMA chapter to connect with our members through these platforms. Pictures are such a fun way to get to know each other and stay involved with the social and educational components of our chapter. What better vehicles to get these benefits. Content building is already well underway with some helpful tips, survey results, and best of(s) available on Pinterest and entertaining pictures from Orlando and April’s pop-up social on Instagram.

I am really excited that we are only a few days away from our Inside the Minds of In-House General Counsel event. This dynamic evening program will assemble our members for a fast-paced Q&A that will dive into the minds of five in-house decision makers at well-known companies like Atlantic Tele-Network, MBTA, Acronis, Novartis, and MKS Instruments. It’s a program that not only will appeal to legal marketers, but also to the lawyers you work with on a daily basis. I encourage all of you to personally invite members of your firm to attend. A big thank you to Joanne Thorud for assembling such a top-notch program!

Our inaugural issue of the Nor’easter also details two upcoming events I would like to personally note: 1) a free boot camp that will be hosted in July for members with less than 10 years of experience, something we will be offering for the first time; and 2) the early details for our popular regional conference, including the theme, location and date. For both of these events, our committees are working hard to bring attendees first class programming that will focus on different core areas that are critical to our professional experiences.

Finally, I would like to congratulate all of the winners from this year’s Your Honor Awards. Well done!

I look forward to seeing everyone this coming Thursday!

Cheers.

Chris

Last Chance to Register for General Counsel Panel – Don’t Miss Out

Thursday, May 15,2014 | 5:00-7:30 p.m.
Brown Rudnick, One Financial Center, Boston

Join our panel for a quick-fire, direct conversation with in-house counsel as they share their first-hand experience with what gets attorneys hired, or fired. In-house general counsel handle a delicate balancing act in their challenging roles. Leveraging outside counsel relationships is an important contributor to their success. In-house counsel crave just the right mix of skills and service that makes their lives a little easier. How can we help? Here are a few things our panel will talk about:

Why do certain attorneys get hired?
How do firms and attorneys stand out among the competition to stay top of mind when new work is being handed out?
What causes in-house counsel to fire outside attorneys?
What marketing efforts matter, and which are simply noise?
Do surveys and rankings really impress in-house counsel?
What should outside counsel do to preserve precious relationships with in-house counsel, knowing that colleagues are competing to get a foot in the door?
How can marketing professionals help to maintain and strengthen in-house counsel relationships?

Panelists:

Kathleen F. Burke, Vice President and General Counsel, MKS Instruments
Jonathan Feltner, Chief Trial Counsel, MBTA
Julie McCarthy, Assistant General Counsel, Novartis Institutes for BioMedical Research
Leonard Slap, General Counsel, Atlantic Tele-Network
Mark Wong, General Counsel, Acronis

Moderator: John Cunningham, Freelance Writer and Former General Counsel

Register Today!

Nowspeed Founder and President Visits Next Digital & Social Media SIG Brown Bag Lunch

Wednesday, June 4, 2014 | 12:00 - 1:00 p.m.
Foley Hoag, Room 16A, 155 Seaport Blvd, Boston, MA

Join us for a lunch program on how to build your personal brand with Google + Authorship and other tools. David Reske, Founder and President of Nowspeed, Inc., will be presenting on how to build your personal brand and assist your attorneys with Google+ Authorship. In order to make this a more interactive and helpful presentation, please send any questions about Google+ Authorship that you would like David to answer in his presentation to Cristina Brennan or Beth Waterfall-McSweeney by Wednesday, May 28, 2014.

This event is open to LMANE members only. There is no charge. BYO lunch.

RSVP to Cristina Brennan at cbrennan@foleyhoag.com.

Small Firm SIG is Pleased to Announce New Co-Chair - Joanne Thorud

The Small Firm SIG is excited to announce Joanne Thorud, Director of Marketing at Davis, Malm & D'Agostine, P.C., will serve as Co-Chair of the group. We would like to thank Kate Boucher for her years of dedication to the Small Firm SIG and we wish her well in her new role at Foley Hoag.

Upcoming brown bag lunch to be announced.

Free Summer Boot Camp Coming This July for Members

For the first time ever, our chapter will offer a free half-day boot camp for our members that have less than 10 years of professional experience. Current and former board members have created a program filled with practical advice and best practices for thriving in legal marketing and other professional endeavors during the early stages of your career. Topics that will be covered include personal branding, project and time management, relationship building through networking, understanding the inner workings of law firms and your clients, among others.

Join us at the end of July (date TBD) for this member-only event. You will have the chance to enjoy lunch with past LMA New England presidents, learn from our board members' professional experiences and continue to grow your network. The best part - it's free! Space is limited. RSVP today to guarantee your spot.

The Verdict is In – LMA International Hosts Another Successful Annual Conference

LMA New England was well represented last month at the LMA Annual Conference in Orlando with close to 30 members heading to sunny Florida. Attendees had the chance to see the incrediably talented Kat Cole give a moving keynote speech about leadership, listen to a panel of influential general counsels profile the best ways to generate new business and maintain strong client relationships, and participate in more than 30 breakout sessions that covered the full gamut of marketing and business development areas. And, of course, there were the networking events that brought new and verteran attendees together to share laughs, ideas and battlestories – the building blocks for developing those lifelong relationships that LMA seems to specialize in helping cultivate!

For in-depth conference recaps, please check out LMA New England member John McDougall’s blog. There are two wonderfully detailed posts about the educational programs, social events and random happenings that took place over the two days.

Many thanks to our sponsor Waldorf Astoria New York for hosting our joint Northeast Chapters event. The event was a terrific success!

Members Enjoy Local Humor as Comedian Tony V Helps Us Celebrate the Your Honor Awards

Our chapter held its 2013 Your Honor Awards to a crowd of nearly 100 people at the scenic Boston College Club at the end of March. The Oscar-like event, which was featured in the April 14^th issue of Massachusetts Lawyers Weekly “People in Law,” was MCed by a well-known Boston comic, Tony V.

The local movie star and stand-up comedian awarded 16 different prizes covering nine different categories, all while keeping the audience laughing and entertained. A special thank you to Katherine Scobbo, who planned this amazing event, and our volunteers, judges and in-kind sponsors, including Clockwork Design Group and Ed Malitsky. A full lineup of the winners in all categories, along with photos and video of the event, can be found on LMA New England’s website.

Mark Your Calendar! Regional Conference Date, Location and Theme Are Set

Save the date for our 2014 Regional Conference, which is taking place on November 13 and 14, 2014, at the Revere Hotel in Boston. Join more than 130 attendees this coming fall as they learn about the best tools and approaches to drive strategic and tactical efficiencies for increasing ROI. Don’t miss out on the chapter’s most important and popular event, one that saw record attendance last year!

For sponsorship information, please download our 2014 LMA New England Regional Conference Sponsorship Opportunities Overview or contact Maureen Grenier for more details. For programming and speaking opportunities, please contact Liz Cerasuolo.

New Service Provider Directory Proves to Be Valuable Resource

To provide access to the vital service providers who support LMA, we’ve built a chapter Service Provider Directory on the website. Sponsors are highlighted with their logos and company descriptions, and all service provider members are included. Please visit the next time you are looking for products and services for your firm!

Congratulations to Clockwork Design Group on Its 20^th Anniversary

Hats off to Clockwork Design Group for celebrating its 20^th anniversary last month. The design firm, founded and led by longtime LMA New England member Vanessa Schaeffer, has been working closely with law firms of all sizes across the country to revamp, rebrand, and reinvorgorate their marketing efforts for two decades – quite the accomplishment in a such competitive marketplace! Whether it’s building a colorful and interactive website, designing a playful advertising campaign or providing thought-provoking advice on marketing strategies, Clockwork has been at the forefront with transforming how law firms market themselves. Our chapter and LMA International have been quite fortunate to partner with the Clockwork team on numerous projects throughout the years, including our recent rebranding of Nor’easter newsletter! Without their constant support, our chapter would not be what it is today. Congrats and thank you to everyone at Clockwork that has help make a difference with our chapter and law firms throughout the region.

Learn More About Maureen Mauri and Cassie Bent from the Latest Member Spotlights

In this issue’s Member Spotlights, we feature Cassie Bent, one of the chapter’s Future Leader fellows, and Maureen Mauri, a longtime leader in our field and a member of the chapter since 1997. Read all about Cassie’s favorite pastime when she isn’t juggling her business development responsibilities at Mintz Levin or dreaming about teleportation superpowers. And be sure to find out what television star Maureen is most often compared to, whether she is leading an executive meeting at SRBC or cheering on her grandchildren at their sporting events and dance recitals.

Cassie Bent
Business Development Specialist
Mintz Levin

Maureen Mauri
Executive Director
Sugarman, Rogers, Barshak & Cohen

Member Highlights – Independent Publisher Awards John McDougall Top Prize for How-To Book

Earlier this month, the Independent Publisher hosted its 18^th annual Books Awards ceremony. Taking home the Gold award for independently published how-to books was member John McDougall, President of McDougall Interactive Marketing. His book “Web Marketing on All Cylinders: Kick-Start Your Online Presence,” which was included in last year’s conference give-away bags, received top honors in this category. Congratulations to John!

Welcome Our Newest LMA New England Members

Please extend a warm welcome to the members who recently joined the LMA New England chapter:

Steve Adams, SVP, Digital Solutions, Cramer
Jahna Barbar, Lawyers Weekly
Michael Boussy, Director of Pricing, Ropes & Gray LLP
Dustin Brooks, Client Development Strategist, Preti Flaherty Beliveau & Pachios, LLP
Caoimhe Browne, Marketing Business Development Assistant, Burns & Levinson LLP
Margaret Burke, Executive Director, Pabian & Russell, LLC
Bryan Chu, Sr. Pricing Analyst, Ropes & Gray LLP
Matthew Clark, Business Development Specialist, Mintz Levin
Christopher Doyle, Business Development Specialist, Mintz Levin
Justin Dupray, Sales Executive, Thomson Reuters
Jenny Hills, Administrative Assistant, Axinn, Veltrop & Harkrider, LLP
Karen Katz, Director of Client Relations and Development, Burns & Levinson LLP
Rebekah Lutz, Business Development Specialist, Mintz Levin
Meg O'Donnell, Communications Specialist, Mintz Levin
Lindsay Purcell
Joan Scanlon, Marketing Manager, Hassett & Donnelly, P.C.
Brent Turner, VP, Marketing Solutions, Cramer

A special welcome back to former LMA New England Board Member, Aria Antonopoulos, who rejoined the chapter as Director of Marketing and Business Development at Martin LLP.

New England Promotions and Moves

Congratulations to members who have recently taken on new positions!

Kate Boucher, Litigation Marketing Manager, Foley Hoag LLP
Cristina Brennan, Industry Marketing Manager, Foley Hoag LLP
Meredith Seller Doesschatte, Marketing Communications Manager, Pierce Atwood LLP
Jenna MacNeill, Marketing Manager, Greenberg Traurig, LLP
Jennifer Irvine, Director of Marketing & Business Development, Bowditch & Dewey LLP

Remember that if you leave your job, your former firm/company is able to transfer your membership to another individual for a nominal fee while you also maintain your membership through the end of 2014 at no additional cost to you. Rules differ for memberships contracted as a group.

Looking for New Professional Opportunities – Explore the Latest Job Bank Highlights

Many new job postings have been added over the past month! Visit the job bank to see all current openings.