A recent CMO survey paints a clear picture about how firms plan to invest in knowledge. According to the survey of over 350 CMOs, U.S. companies intended to increase their spending to acquire new knowledge and capabilities in marketing by a staggering 113 percent over 2016. This increase in spending shows the emphasis firms are placing on acquiring new knowledge and marketing capabilities.
As you consider this investment for your own firm, consider investing in competitive intelligence. The 2017 LMA Competitive Intelligence Certificate Program, held Nov. 13-14 in New York City, will deliver interactive, hands-on, tailored education by the world's leading competitive intelligence experts. Attendees will take a deep dive into competitive intelligence theory and application, and leave able to implement CI strategy within their firms.
Learn more about the importance of investing in new knowledge by one of the instructors of the LMA Competitive Intelligence Certificate Program. And be sure to register soon for the program — early bird rates end September 15!