Name: Leo Strupczweski
Company: Drinker Biddle & Reath LLP
Title: Communications Manager
Email: Leo.Strupczewski@dbr.com
- How did you get into legal marketing?
I joined Drinker Biddle after spending the first five years of my career as a newspaper reporter. I made "the switch" because I was looking for ways to leverage technology and growing social media trends for more creative story telling.
- Describe one of your best experiences in legal marketing?
I've enjoyed much of it so far, but I'm most intrigued by what the next five to ten years will bring. I think firms will begin to distinguish themselves with their marketing far more than they have to this point. I'm excited to be a part of that.
- What is one of your greatest challenges when it comes to legal marketing?
"Hurry up to wait." I never dealt with that phenomenon in the newspaper industry, but it's growing on me.
- Do you have any words of wisdom to those who are new to the field?
I'm quite new to the field myself. But always be well prepared to explain your reasoning.
- What is one thing that most people don’t know about you?
On backs of napkins/ I will jot lines of poems/ Often at random.