On November 3, 2015, the Rocky Mountain Legal Marketing Association hosted a Q&A session with the 2015 national LMA President and Chief Marketing and Business Development Officer of Baker Donelson, Adam Severson. The event provided an opportunity for participants to ask questions about the evolving role of a legal marketer. Adam discussed marketing trends as well as helpful tips for engaging team members, communicating with lawyers, and working with firm leadership.
As Chief Marketing and Business Development Officer at Baker Donelson, a 700-lawyer firm, in Nashville, Tennessee, Adam is responsible for the strategic direction and execution of the firm's business development and marketing initiatives, and collaborates with the firm's lawyers and professional staff to maintain a client focus, increase marketplace awareness and facilitate cross-office and cross-practice collaboration. Adam has received several industry awards including recognition as the #1 Business Development & Marketing team by Marketing the Law Firm and "Best of Industry" for outstanding achievement in web development. He was also recognized as the "CMO of the Year" by the Nashville Business Journal.