Are you looking for ways to help your attorneys build strong connections with clients, potential clients, media, bloggers, influencers and other target audiences? With surveys showing that 98 pecent of all attorneys are on LinkedIn, it is important to learn how this ever-changing professional business networking and research tool can:
- Serve as an efficient and targeted vehicle for attorneys’ business development efforts
- Increase attorneys' brand awareness
- Build relationships with target audiences
During this training, you will:
- Find out how LinkedIn has changed this past year, and how that changes affect you and your lawyers
- Learn the lay of the land
- Gain tips for how to perfect your profile
- Discover how to find and be found
- Hear how to showcase “expertise” and “specialties” without using those words
- See the best way to connect with clients, prospects and other target audiences
Speaker
Nancy Myrland, Myrland Marketing
A former marketing professional with Time Warner as well as an in-house director of marketing at what now is Faegre Baker Daniels, Nancy Myrland is a LinkedIn and Twitter trainer, and a professional marketing and social media advisor to lawyers, legal marketers, law firms and service providers. She specializes in helping lawyers grow their business by strengthening relationships with their clients by strategically integrating social media with existing marketing practices. She is a skilled and motivated trainer and supervisor, delivers keynotes and training to law firm groups and individuals, and is an early adopter of digital marketing practices and strategy in the legal profession, which enables her to effectively coach firms about the best ways to leverage all mainstream social networking sites. Nancy has more than 20 years of marketing, management, sales and community relations experience, and serves as co-chair of the LMA Social Media SIG and as a member of the LMA international board of directors. Nancy blogs regularly about marketing and social media on her blog, Myrland Marketing Minutes.
Schedule
11:30am - 12:00pm: Registration and lunch
12:00pm - 1:00pm: Program
Location
Porter Wright
41 S. High St., 29th Floor
Columbus, OH 43215
Price
LMA Ohio members: $25
Nonmembers: $40
RSVP for the March 19 program in Columbus