Title: Director of Marketing & Communications
Firm: Benesch
Education: B.A., Indiana University
Where did you grow up? Scotch Plains, NJ until middle school, then Pepper Pike, OH
What was your first job? Marketing & Sales Assistant at Redbook magazine
What would you be doing if you weren't in your current job? Probably attempting to be a food critic or somehow working for the Food Network, or Food & Wine Magazine, etc. I’m a self-proclaimed “foodie” and just love the whole “foodie” culture.
What is currently on your iPod? Mostly my kids' music, so we’ve been listening to a lot of the “Frozen” soundtrack lately.
Where is your favorite place to go to relax? Right now, anywhere warm and sunny with my family with me.
What is your favorite TV show? Favorite movie? I’m really enjoying “Orange is the New Black.”
What is your favorite cuisine? Italian or sushi
If you were stranded on a desert island, who or what would you want to have with you? My family
Who are the most important people in your life? My husband and my two kids, Sloan (6) and Graham (3), and our extended families and my closest girlfriends.
What is the first thing you read in the morning? I typically check CNN and The Weather Channel as soon as I get up.
How did you get into legal marketing? I was working in publishing at Cleveland Magazine and met my current boss through The Athena Awards. I had never considered working at a law firm before and now I would never consider working anywhere else!
What is the best thing about your job? Every day, I am challenged and am encouraged to come up with creative and innovative ways of doing things at my firm. No two days are ever the same and I am generally busy from the minute I come in until the minute I leave (and then some). I thrive on the everyday craziness. It also doesn’t hurt that I love the people I work with and some of my very closest friends are my co-workers (and fellow LMA buddies!).
What advice would you offer a new entrant to the world of legal marketing? Legal marketing is a fun, yet challenging, and extremely collaborative industry. Become as involved as you can with LMA because the collaboration, connections and friends you will make through the association are truly irreplaceable. Some of the most creative and effective projects and ideas we’ve implemented at my firm have come through LMA.