President's Letter
Happy New Year and hope everyone's 2016 is off to a good start! I would like to thank all the LMANE board members, committee chairs and committee volunteers who have worked tirelessly to make the transition into this year seamless and help bring our educational programs, special events, social media posts/communications, SIG events, community service and new member initiatives, to life. We had tremendous response to our Call for Volunteers email and are pleased to have new faces involved and making a difference in the LMANE community.
We are riding the momentum wave from 2015 a year in which we saw record-breaking increase in membership; and hosted our first ever joint program with the Society for Marketing Professional Services (SMPS Boston) and the Association of Proposal Management Professionals (APMP). The LMANE board looks ahead to 2016 which promises to be a year of evolution and growth as we join forces with the New York and Philadelphia Chapters to regionalize into the Northeast Region. For those attending the LMA National Conference in Austin on April 11-13, we will be hosting a joint cocktail reception with the New York and Philadelphia Chapters, so stay tuned for more information as plans take shape.
On January 20th we hosted our first LMANE lunch program featuring a fireside chat with Rebecca Marani and Matt Naffah both of Boston Interactive, who discussed best practices for launching a successful Content Marketing plan in 2016. Mark your calendar for our next lunch taking place on March 8th featuring Gretta Rusanow, head of Citi Private Banks Law Firm Advisory Group as she presents on The State of the Legal Market" and discusses key challenges and opportunities facing law firms in 2016.
Also in March, LMANE will continue the tradition of showcasing the top legal marketing projects across New England at our annual Your Honor Awards reception on March 23rd. This year we are proud to welcome LMA President, Keith Wewe, as our very special guest and YHA emcee. This is a unique opportunity to be recognized among our Associations best of the best across New England.
As you can see, all systems are go for a great year ahead and we are glad to have you along for the ride. Be sure to follow LMANE on social media for the latest chapter news and event details. I look forward to connecting at one of our many upcoming events and please do not hesitate to email me in the interim.
Cheers,
Katie Rutter
2016 LMANE Chapter President
2015 Holiday Party Highlights
On December 16, over 100 LMA-New England members gathered to welcome the holiday season a record turnout!
We collected almost 300 hats and mittens for Cradles to Crayons to keep New England children warm this winter. We greatly appreciate the generous sponsorship of Thomson Reuters for this event.
Many thanks to our in-kind photographer, John Kennard, who captured the festive evening. To view more photos from the evening, click here to visit our LMA New England Chapter home page.
Past Presidents : L to R : Deb Scaringi (2005), Jeff Scalzi (2008), Catherine MacDonagh (2001 & 2002), Jay Wager (2011), Shelley Swanson (2015), Chris Newman (2013 & 2104), Bob Greenbaum (2004), Katie Reagan (2012), Beth Cuzzone (2000)
Jahna Barbar (Foley Hoag), Lauren McGovern (Fish & Richardson), Alison Glenn (Goulston Storrs), Savannah Alden (WilmerHale), and Natacha Vautier (Lathrop Gage) Winter Social Committee and Volunteers
March Program: The State of the Legal Market and Outlook for 2016
The economy and the legal industry continue to face challenges in this post-recession period. Join us and hear from the Head of Advisory Services in Citi Private Banks Law Firm Group, Gretta Rusanow, as she presents the 2015 law firm industry financial results. Behind the industry averages, Gretta will show how the results differ by Am Law segment, and discuss key themes such as dispersion and volatility.
Through her presentation, Gretta will discuss the key characteristics of the legal industry today and ahead, such as globalization, changes in buyer behavior, softening demand for litigation and a changing talent market. She will also focus on how firms are successfully addressing market challenges to grow revenue, operate more efficiently, and ensure their profitability and sustainability.
This luncheon program will take place Tuesday, March 8 at Brown Rudnick. For more information and to register, click here.
The 2016 LMA New England Your Honor Awards
Our Very Own Academy Awards
Celebrating Professional Achievements in 2014-2015
Emceed by LMA International President, Keith Wewe
Join us to honor the professional achievements of the best and brightest in our region at the LMA New England Your Honor Awards ceremony on Wednesday, March 23 at Wilmer Hale. Dont miss this occasion to network with your peers and see the winning entries!
Click here for additional details and to register.
Questions? Contact YHA Co-Chairs: Jennifer Scalzi or Jennifer Nash
Become an Annual Sponsor of LMANE
Sponsoring the LMA New England Chapter provides one of the best opportunities to align your company with influential legal marketers. It enables you to cost-effectively reach decision makers across New England who purchase products and services like yours. All Annual Sponsor packages are designed to provide you with frequent, quality interactions.
Full sponsorship details are available online. Contact Katie Rutter to discuss partnering with LMANE in 2016.
Save The Date: 2016 Summer Social
Please save the date for our summer social, sponsored by J. Johnson Executive Search, on July 26!
Save The Date: LMA New England's Charity Cornhole Tournament
Get ready to toss some bean bags for a great cause! LMANE will host a cornhole tournament at Bleacher Bar in Boston on April 26 from 6:00 - 9:00 p.m. Chapter members and non-members are invited. Participation in tournament not required. Networking and having fun are mandatory. Surprise Prize to the winning team! Be on the lookout for an invitation and registration link soon.
Net proceeds from this event will be donated to Greater Boston Legal Services.
Future Leaders SIG News
The first lunch of 2016 will be discussing challenges marketing team challenges, industry challenges, client challenges and more. The co-chairs will get the conversation started and then the floor is yours. We look forward to connecting with all of you. If you are not currently a member of the LinkedIn group for this SIG, please check it out here. This is a forum where we can all share related articles, blogs, and events.
When: Tuesday, February 23 from 12-1 pm
Where: Fish & Richardson - 1 Marina Park Drive, Boston, MA
The Future Leaders SIG is open to LMA New England Chapter members with less than ten years of professional experience.*
For the 2016 Calendar Year, contact co-chairs Liz Cerasuolo or Jahna Barbar to be placed on the event mailing list.
*This isn't exclusive to legal marketing experience.
Digital Marketing & Social Media SIG News
The Digital Marketing and Social Media SIG will have a BYOL get together at Sugarman Rogers to discuss the process of distributing and repurposing content. The discussion will focus in on what to do with content that is hot off the press! Come with an example from your firm, and we will all walk through the steps together.
When: Wednesday, March 2 from 12-1 pm
Where: Sugarman Rogers - 101 Merrimac Street, 9th Fl. Boston, MA
For the 2016 Calendar Year, contact chair Kati Enscoe to be placed on the event mailing list.
Small Firm & Solo Marketer SIG News
The Small Firm & Solo Marketer Special Interest Group met for a roundtable discussion on Tuesday February 2nd. As 2016 gets underway, our group talked about business development planning with individual attorneys, practice groups and overall firm planning.
Are you a solo marketer or working at a small firm with less than 2 marketers? This group meets about six times throughout the year to discuss and learn about issues facing small firm marketers. If you are interested in being put on the mailing list, please contact Caroline Emery or Katherine Cavanaugh.
AUW Work Smart Workshops for Women
Boston Mayor Martin J. Walsh, the Mayors Office of Womens Advancement, and AAUW are providing free AAUW Work Smart salary negotiation workshops for women in Boston. Interested in attending? Click here to learn more.
Membership Push
2016 is in full-swing! Dont forget to renew your LMA membership!
2015 proved to be another year of excellent programming- and were already building on that for 2016. Take advantage of LMA member offerings for discounted educational program and social event rates, member-only events, Shared Interest and City Groups.
Individual and Group Rates are available.
If you have questions about membership and membership benefits, please contact Katherine Cavanaugh or Joanne Thorud.
Member Spotlights
Meet our 2016 Future Leader Fellows, Holly Butcher Grant of Foley Hoag and George Fabrikarakis of Sherin and Lodgen.
Holly Butcher Grant
Marketing Specialist
Foley Hoag LLP
LMA NE Future Leader Fellow
George Fabrikarakis
Marketing Coordinator
Sherin and Lodgen LLP
LMA NE Future Leader Fellow
Member News, Promotions & Moves
Congratulations to our members on their new positions and promotions:
- Nancy Kostakos was promoted to Chief Marketing Officer at Goodwin Procter. Nancy was formerly Managing Director at Goodwin Proctor.
- Katie Enscoe, formerly with Fish & Richardson is now Director of Marketing and Business Development at Sugarman, Rogers, Barshak & Cohen, PC
- Chris Doyle, formerly with Mintz Levin is now Client Development Specialist at Wilmer Hale
- Faye Danis, formerly with interior design firm Unispace, joined Fish & Richardson as Practice Group Marketing Coordinator
Be sure to tell Katherine Cavanaugh or Joanne Thorud about job promotions or new positions and to update your LMA Online Profile.
Our Newest LMA New England Members
LMA New England Chapter continues to grow! Please welcome our new members who recently joined us::
- Kristyn Brophy, Marketing Event Technology Specialist with Mintz Levin
- Rachel Pettis, Business Development Specialist with Mintz Levin
- Noel Watkins, Marketing Technology Manager with Mintz Levin
- Erin Shea, Legal Assistant/Marketing Coordinator with Hamel, Marcin, Dunn, Reardon & Shea
- Mary DesBois, Marketing Coordinator with Ruberto, Israel & Weiner
- Christopher Blanchard, Data Steward with Analysis Group
- Kelley Clifford, Data Steward with Analysis Group
- Eva Skalkos, Business Development Manager with Nutter McClennen & Fish
- Amanda Richardson, Business Development Coordinator with Goodwin Procter
- Claire Fornuff, Regional Marketing Manager with Jackson Lewis
- Meg Evans, Manager of Competitive Intelligence with Foley & Lardner
- Elizabeth Rice, Manager of Litigation & Paralegal/Support Services with Sherin and Lodgen
- Christina Lamb, Director of marketing with FletcherTilton
- Cristina Staltare, Marketing Communications & Graphic Design Specialist with Brown Rudnick
- Kelly Margeson, Marketing & Communications Coordinator with Hirsch Roberts Weinstein
- Jessica Rodrigues, PG Marketing Specialist Litigation with Cooley
- Brianna Sullivan, Marketing Specialist with Cooley
Looking for New Professional Opportunities? Explore the Latest Job Bank Highlights
Many new job postings have been added over recent months! Visit the job bank to see all current openings.
- Senior Communications Specialist - Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C. (Boston)
- Business Development Manager, Private Equity - Goodwin Procter LLP (Boston)
- Marketing Coordinator, Communications - McDermott Will & Emery (Boston, Chicago, or Washington, DC)
- Marketing & Business Development Specialist (Temp. Position) - Murtha Cullina LLP (Hartford, CT)
- Business Development and Marketing Coordinator - Morse, BarnesBrown & Pendleton, PC (Waltham, MA)
- Marketing Design and Brand Manager - Locke Lord LLP (Boston or Providence)
- Business Development Manager - Foley Hoag LLP (Boston)
- Marketing and Business Development Manager - Analysis Group, Inc. (Boston)
- Practice Development Specialist - Ropes & Gray LLP (Boston)
- Business Development Manager - Sullivan & Worcester (Boston)
- Business Development Specialist - Locke Lord LLP (Boston)
- CRM Consultant - Thomson Reuters Elite (Boston, Chicago or Remote)
- Practice Group Marketing Coordinator - Fish & Richardson (Boston or Washington, DC)
- Business Development & Events Coordinator - Nutter McClennen & Fish LLP (Boston)
- Director of Marketing & Business Development - Analysis Group, Inc. (Boston)
Please send any contributions for the LMA New England Chapter newsletter to Cassie Bent.
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