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PRESIDENT’S PODIUM
Happy New Year!
By: Corey Garver, Senior Business Development Manager at Morrison & Foerster LLP
On behalf of the 2014 Board of Directors, I’m pleased to invite you to read the first 2014 issue of Capital Ideas. For our newer members who may not be familiar, Capital Ideas is the Capital Chapter’s bi-monthly newsletter dedicated to our mission. Read more...
PROGRAM REVIEW
Legal Marketing & Your Future: Actively Planning for Your Success
By: Elaine Noble, Noble Pursuits LLC
Over 50 members attended the January program presented by Jennifer Johnson Scalzi, Founder and Kate Harry, Recruitment Manager, J. Johnson Executive Search, Inc. (Johnson). Read more...
WE HEAR(T) YOU: MEMBERSHIP SURVEY RESULTS AND CHANGES FOR 2014
By: Samantha McKenna, Senior Sales Executive at ON24
Greetings Capital Chapter members! Happy New Year to all of you! The new year always brings us a chance to start fresh, make resolutions and be determined to make things a little better than they were in previous years! With that said, it was incredibly important for us to survey you, our members, and get your feedback on what was working well about our chapter, and what could use a little tweaking. Read more...
TRENDS WORK/LIFE BALANCE
By: Ellen Katkin, Director of Marketing, Gilbert LLP
According to a recent study published by the Journal of Accountancy, balancing work and family has overtaken benefits and compensation as a key factor in employee satisfaction. Read more...
2014 LEGAL MARKETING SOCIAL MEDIA TRENDS
By: Helena M. Lawrence, Business Development Manager, Proskauer
As I look back at 2013’s social media trends and look forward at what we should expect in 2014, I noticed all activities link back to sharable content. Today, we rely more on what our trusted networks say than what firms/companies/brands say about themselves. Read more...
3 MOBILE MARKETING TRENDS TO TRACK IN 2014
By: Aileen Hinsch, Knapp Marketing
If you’ve been wondering if it’s time for your firm to consider making its site mobile-friendly or looking into mobile advertising, stop wondering, and start taking action. There are a myriad of statistics that make a compelling argument that your firm should take a serious look at mobile marketing techniques. Read more...
GRAPHIC DESIGN TRENDS FOR 2014
By: Kristin Keen, Marketing Professional and Elaine Noble, President of Noble Pursuits LLC
Graphic design is about making information functional as well as visually pleasing. In the context of legal marketing, it plays an important role in building your firm’s brand. By using a specific set of colors, fonts and images, instilling a clear hierarchy, and presenting content in a logical flow or pattern, you can make a statement with the whole presentation. Read more...
FUTURE LEADERS SIG: 2014 LINEUP
By: Kara Kane, Senior Business Development Coordinator, Steptoe
The Future Leaders Special Interest Group (SIG) serves those who are new to legal marketing by providing them with support, mentorship, peer networking opportunities, and relevant training. The Future Leaders SIG begins 2014 with new leadership and an exciting line-up of programs! Co-chairs Kara Kane, Michelle Gamlen and Inna Kolomiytsev are planning bi-monthly brown-bag luncheons. Read more...
UPCOMING EVENTS
To see a list of upcoming events, click here.
MEMBERS WANTED
The Communications Committee is now welcoming new members. We need help with posting events on the LinkedIn Group and Facebook, as well as contributing to newsletter articles by doing research or writing. If you’re interested in joining this active and fun committee, and getting even more out of your LMA membership, contact Elaine Noble.
COMINGS AND GOINGS
Anne Malloy Tucker joined Hunton & Williams as its Chief Marketing Officer. Previously Anne was the Chief Marketing Officer at Goodwin Procter.
After 15+ years at Dickstein Shapiro, Diana Kroner is taking the position of Chief Marketing Officer at Bowman Consulting, a civil engineering consulting firm in Chantilly, VA.
Sean Foster Hinners joined Crowell as the Business Manager - Global Antitrust Group. He was most recently a Director at CEBM Group. Prior to that Sean was the Practice Group Manager - US Real Estate for DLA Piper.
Jean Katz left her position as Client Relations Manager at Covington & Burling to become a Business Development Manager at Beveridge & Diamond, P.C. At the end of February she will relocate to California to work out of the firm’s San Francisco office.
Rachael Loper moved from Nixon Peabody LLP to become the Senior Business Development Manager at Alston & Bird LLP.
Nikki Stevens has joined Miller & Chevalier Chartered as a Business Development Manager. Previously she was a Business Development Executive at Hogan Lovells.
SPONSOR SPOTLIGHT
Thank you to this period’s sponsors Hellerman Baretz, George Washington University and J. Johnson Executive Search who help make the Capital Chapter activity possible. Read more...
GET CONNECTED
Do you tweet? If you answered "Yes!" then start following the Capital Chapter on Twitter. You can use the hashtags #LMADC or #LMAMKT when tweeting from monthly Chapter events, too.
You can also "Like" the Capital Chapter on Facebook and engage with other members by joining our LinkedIn group. Be sure to visit our website, too, for additional information on Chapter news, events, job opportunities and many other resources which will be of benefit to you.
COMMUNICATIONS COMMITTEE
CAPITAL CHAPTER WEBSITE
CAPITAL CHAPTER BOARD OF DIRECTORS
LMA INTERNATIONAL WEBSITE
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