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  • Katherine is a Senior Legal Marketing Coordinator at Whiteford, Taylor & Preston LLP. Within her role, Katherine primarily works on compelling RFPs and pitches, highlighting the firm's unique value proposition and capabilities to prospective clients. As part of a team, Katherine contributes innovative ideas and strategies to various projects within the legal marketing domain, enhancing the firm's market presence and client engagement. The LMA community has witnessed her innovative ideas and strategies ...

  • Ready, Set, Connect! Building Your Network in LMA By: Carolyn Hennessey Marketing Manager, DLA Piper Driving over to my first long run with the Capital Area Runners, there was not a familiar face to be found. Nervously I began the 90-minute run by inserting myself among the 30+ runners, and by the end, I left with half a dozen friends and training partners that I am still close with to this day. I like to think of networking exactly like this story. Even though I was intimated to join a ...

  • Developing Your Personal Brand for Professional Development By: Peyton Tackes Director of Marketing, Ross · Scalise Law Group I’m going to open with the best advice I can give: Build your personal professional brand before you need it. As marketers or business development professionals, our focus all day, every day, is building the reputation of our clients, the executives, and our firm. We usually think about ourselves last, and it’s understandably hard to shift that mindset. As ...