By: Michelle Calcote King, Principal & President of Reputation Ink
You get a solid quote in a key publication, or publish an insightful article in a legal trade magazine, and you want everyone to know (particularly potential clients). So, you post the full text of the article to your firm’s website, send it to your email list and put out some social media posts linking to it for good measure.
Good marketing, right?
While promoting your media coverage is important (and kudos to you ...