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Introduction As in-house marketers at law firms gear up for their business planning for the upcoming year, the recent panel presentation to the LMA Northeast region, and hosted by the New York chapter, "You Can Lead a Horse to Water, But... Strategic Planning for 2025" provided invaluable, forward-looking insights. The panel, moderated by Michelle Murray (Arnold & Porter), featured industry experts Kate Stoddard (Kelley Drye & Warren LLP), Lisa Cooms (Friedman Kaplan) and Erica Roman ...

Name: Clara Bonilla Position: Partner, Digital Strategist, & Client Operations Director Family: Married to my college sweetheart Hometown: Tunja, Boyacá, Colombia Education: MBA, University of Texas at Arlington At what point in your life did you realize you wanted to pursue a career in the legal industry and why are you passionate about your profession? Like most legal marketers, my journey into our beloved industry was somewhat serendipitous. After graduating with my MBA ...

The LMA Capital Local Steering Committee (LSC) has an immediate opening for a Membership Chair for the remainder of this year and for 2025! The responsibilities for this year include attending the LSC calls once per month, ensuring consistency among recruitment, renewal and lapsed membership, reviewing membership data at the local level and providing actionable recommendations to achieve membership goals, and working with the Regional Director at Large as a steward for LMA membership. Please reach ...