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How and When Small Business Clients Consume Legal Content By Katherine Hollar Barnard, Firesign With the potential to generate up to 429 million legal matters every year, the small business sector presents significant opportunities for law firms. To connect with this market, it’s critical to understand their buying behavior – and how it may be different from the traditional corporate audience. First, unlike the in-house counsel that Big Law devotes significant ...

Thank you to LMA Midwest Region's Thought Leader sponsor, Jaffe , for this contribution! Diversity matters. These two words outline a powerful truth and are often used in the introductory paragraph of a law firm’s diversity statement declaring the firm’s commitment to improving representation within its own ranks, the overall legal industry and the business community at large. But even after decades of gently and patiently exploring the issue of equity, most law firms have failed to ...

Small Business, Big Opportunity: Understanding the Small Business Legal Market By Katherine Hollar Barnard, Firesign While much of the legal marketing chatter surrounds large corporate clients, there’s considerable opportunity for law firms who shift their focus to startups, family businesses and other closely-held companies. Indeed, according to a study by Kingston University , the average small business incurs 13 potential legal problems every year. Given that ...