Mid-Atlantic Region

Member Spotlight: Danny Jacobs Danny is a Communications Manager at Miles & Stockbridge in Baltimore, Maryland with a decade of communications experience, having previously worked as a reporter and editor at The Daily Record before being newly introduced to legal marketing over a year ago. He recently attended the February Best of Baltimore virtual meet and greet, the LMA national conference in April, and looks forward to connecting with more regional LMA colleagues. Tell ...

From Concept to Launch: Crafting a Client-Centric Legal Website By: Fayeruz B. Regan Marketing Content Manager, Allen, Allen, Allen & Allen Member-at-Large (Member Engagement), Virginias Let’s start with the good news. Legal websites need to be refreshed every five to seven years, while most other types of businesses need a website refresh every one to three years. The bad news? Law firms by nature want to project an air of consistency and trustworthiness, and with multiple attorneys ...

Six Internal Communication Tips Every Legal Marketer Should Know By: Kate Lawless Owner, KJLawless Communications In reality, writing internal communications is not all that different from external communications, but there are a few nuances to consider when communicating to internal audiences. Additionally, many best practices for writing external messaging will apply just as much, if not more so, to internal communications, so they must not be overlooked. Read the six tips (plus ...