Introduction
As in-house marketers at law firms gear up for their business planning for the upcoming year, the recent panel presentation to the LMA Northeast region, and hosted by the New York chapter, "You Can Lead a Horse to Water, But... Strategic Planning for 2025" provided invaluable, forward-looking insights. The panel, moderated by Michelle Murray (Arnold & Porter), featured industry experts Kate Stoddard (Kelley Drye & Warren LLP), Lisa Cooms (Friedman Kaplan) and Erica Roman ...