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Sponsor Spotlight: Bame PR

By Stacy Pollicino posted 2 days ago
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Cheryl Bame leads a team of seasoned public relations professionals at Bame Public Relations who implement communications programs for law firms and legal service providers involving: media relations, social media, editorial nominations, speaking engagements and other strategic programs to bolster professional reputations. Tell us a little about how you got started in the industry, and how you got to where you are now. As a former TV news journalist, I leveraged my knowledge of the news business to enable lawyers, law firms and legal service providers to best engage with all the platforms available. I founded Bame PR in 2005 after my former boss and mentor ...
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LMA Northeast Spotlight: Jacob Eidinger

By Susan Russon posted 16 days ago
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by @Nancy Stein Jacob Eidinger brings verve and creativity to his roles as Member Engagement Chair on the 2021 LMA New York Local Steering Committee and as Marketing and Communications Manager at Wigdor LLP. In this LMA Spotlight, Jacob shares his ideas for broadening and more actively engaging LMA’s membership, LMA’s many benefits and his novel path to the legal marketing industry, which includes the ultimate brand experience in the tattoo industry. LMA: What got you started in LMA? JE: I joined LMA in 2018, about six months after entering the legal marketing profession and was amazed at the sheer breadth of educational tools and networking ...
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Program Recap: The Future of Meetings & Events in a Post-COVID World

By Stacy Pollicino posted 22 days ago
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On Tuesday, May 18, 2021, LMA Los Angeles featured the program, “The Future of Meetings & Events in a Post-COVID World,” presented by Jolene Boatright, Morri Roberts and Kristyn Norton of JEMS Hospitality Group. While much of the country is getting vaccinated, and businesses continue to find a safe way forward, our speakers provided an in-depth discussion on what this will this mean for in-person events and how the landscape will look like when we return to face-to-face meetings. A video recording of the complete program is available here until September 30, 2021. Download the presentation slides here . JEMS Hospitality Group offers curated meeting and ...
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Sponsor Spotlight: Dan Stokes of JStokes

By Stacy Pollicino posted 30 days ago
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Sponsor Spotlight, Dan Stokes of JStokes Agency JStokes is a strategic marketing agency providing brand strategy, brand identity, website development, marketing communications, content marketing, and related media services. Tell us a little about how you got started in the industry, and how you got to where you are now. We were asked to help a large law firm create a new campaign. The CMO wanted a fresh perspective and new ideas from outside the legal marketing arena. Firm leadership approved that campaign on the first pass and that CMO remained a client for 15+ years. Is there an achievement or contribution that you are most proud of? We love rebranding ...
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Boston: The Rise of the Marketing Scientist - Event Recap

By Susan Russon posted 05-12-2021
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by @Jenna_Tessier There is so much marketing data available to us now and sometimes we forget how to utilize it in a strategic way. Taking a large scale look at what is and has been effective for your department and aligning it with your firm’s strategic goals is the most effective way to position and promote marketing data. Here are some key takeaways from our webinar with Jason Kennedy, CRM Consultant at Wilson Allen. A marketing scientist is the combination of the idea of a “financial” analyst and the traditional legal marketer. You don’t need to have a master’s degree to get there. Start with strategic intent- why are we doing this and what is ...
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Presidents’ Letter – Southwest Region - Q1

By Elizabeth Brick posted 05-11-2021
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The year 2021 arrived, necessary changes continue to happen in due course, and we are emerging from the crush of the pandemic with every progressive action taken. I continue to be grateful for the incredible group of professionals volunteering in leadership this year: our 2021 Southwest Region Board , Local Steering Committee leadership in Austin , Baton Rouge/New Orleans , Dallas , Denver , Houston , and Phoenix , and our many volunteers across the LMA organization. We continue to execute on our Region’s why every day: Our Why - LMA Southwest Region Board & Local Steering Committees To ensure that every single member is connected to a community ...
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2021 Northeast Region Scholarship Winners Announced

By Susan Russon posted 05-10-2021
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by @Matt_Parfitt I’m delighted to announce the nine recipients of our 2021 membership scholarships. These marketers stood out for their passion for the legal marketing profession and their commitment to advancing their organizations’ interests and the Legal Marketing Association’s work. Each will receive an individual membership for the 2021 calendar year – a $499 value. Please join me in congratulating: Carolyn Batt Director of Marketing Hurwitz & Fine Buffalo Chelsea Seidel Digital Marketing Coordinator Weber Gallagher Philadelphia Duy Le Marketing & Business Development ...
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In Focus: Thomas Freeman

By Stacy Pollicino posted 05-06-2021
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by @Mohib Qidwai , West Region Board Member In Focus is a new column that features short Q&As with West Region LMA members. Tom with his Yorkie Sheldon. The picture was taken by his wife Elena at The Blue Heron, on the Russian River in Sonoma County, CA. Thomas Freeman Director of Communications Cooley LLP How did you get started in legal marketing? Before joining the legal marketing community, I was a journalist and editor in London and New York. It remains absolutely fascinating for me to now be a part of this industry and to contribute to how our firm and our sector are being assessed. I am deeply appreciative and humbled to have seen it from ...
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LMASW Regional Conference – Justin Forsett, Former NFL Running Back and Entrepreneur to Serve as Keynote; Agenda Announced

By Elizabeth Brick posted 04-29-2021
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The LMASW Regional Conference Committee is thrilled to announce the programming we have planned for the two, half-day educational sessions geared to help you "Adapt. Grow. Emerge." given the events over the past year. In addition to education, there are several networking sessions to connect you with other conference attendees (and, to have a little FUN). Keynote Speaker Justin Forsett, Entrepreneur and Founder / CEO of Hustle Clean Justin Forsett, former NFL running back turned entrepreneur, will serve as this year's keynote speaker. After a nine-year career playing with seven different NFL teams, Justin set his eyes on entrepreneurship and ...
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Takeaways from One Year Later: Adding Value in Times of Crisis

By Adhi Reza posted 04-20-2021
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Overview On April 7, 2021, legal marketers from across Canada tuned in to hear from law firm leaders, Alison Janzen , Chandler Lauzon , Morgan MacLeod , Terry Moore , Sharon Murray , and Brenda Plowman , as they shared their COVID journeys and discussed their lessons learned to date. They also provided advice on how legal marketers can continue to meaningfully contribute to their law firm's success in the short and long-term. Katie Sulatycki , Provocateur at Cubicle Fugitive and LMANext Committee Member, summarizes the key takeaways from the webinar below. Adapt, Adapt, Adapt! In the early days of the pandemic, it was all about adapting. From ...
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In Focus: Charlise Hyatt

By Stacy Pollicino posted 04-08-2021
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by Mohib Qidwai, West Region Board Member In Focus is a new column that features short Q&As with West Region LMA members. Charlise Hyatt Senior Manager, Client Engagement – Technology Industry Armanino LLP. How did you get started in legal marketing? I have worked in professional services firms since I was 15. Throughout my undergraduate program at Cal State East Bay, I worked at a small law firm based in Castro Valley, where I met a secretary who also worked part-time at Nixon Peabody. Her introduction for me into that firm led me down the career path I've been on ever since. It may be crazy to think how one person can change the trajectory ...
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Tips for Working with the Media in Strange Times

By Adhi Reza posted 04-06-2021
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Jennifer Brown is a journalist and content creator. She is the former Managing Editor of Canadian Lawyer InHouse and Law Times, and has recently joined Osler, Hoskin, & Harcourt LLP as a Content Marketing Manager. In this article, Jennifer provides key takeaways for legal marketers on how to engage the media and work effectively with editors and writers to get your message out. With media outlets shrinking and even disappearing altogether right now, it can be tough to know how to get your clients quoted in the news or have their opinions published in reputable publications and platforms. The reality is that reporters, podcasters, freelance writers, ...
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LMANY's 9th Annual CMO Forum

By Sabrina Williams posted 04-02-2021
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LMA New York’s 9 th Annual CMO Forum provided social and professional insights in light of the global COVID-19 pandemic that has forced a significant portion of the population to work remotely. CMOs have been faced with the challenge of conducting business in a now virtual world. The focus of discussion this year was learning and innovation and how the expectations placed upon CMOs and law firm marketing departments as a whole have changed. The March 16 virtual program featured panelists Iris Jones , Chief Business Development & Marketing Officer at McNees Wallace & Nurick, LLC, Kevin Iredell , Chief Marketing Officer at Lowenstein Sandler ...
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LMA Spotlight: Kelly MacKinnon (2021 LMA International President)

By Nancy Stein posted 04-02-2021
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Kelly MacKinnon, LMA International’s current president, took the helm during one of the most challenging years imaginable. She is guiding LMA to find new and creative ways to connect and provide value to members as we struggle through COVID-19. Kelly is drawing on her division one field hockey and ice hockey playing experience to guide her in her roles as both Director of Business Development at Fried, Frank, Harris, Shriver & Jacobson and this year’s LMA president. She shares with us her game plan and vision for LMA, LMA’s new website and her truly international background, including a rather unusual job in a faraway land. LMA: You have always ...
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Let's Talk: Diversity, Equity and Inclusion

By Mary Wright posted 04-02-2021
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LMA New York’s new Community Conversations initiative launched its Let’s Talk series with a personal look at Diversity, Equity & Inclusion on February 26. LMA’s 2021 Diversity & Inclusion Committee co-chairs, Gia Altreche and Jessica Aries , led an open dialogue on one of the most pressing issues within the legal marketing profession and our community. Participants were promised anonymity to ensure the discussion would be as honest as possible. Key takeaways that can be shared from the conversation include: One size does not fit all when it comes to DE&I policies. Firm culture and the culture where you live are important factors ...
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LMA Spotlight: Rosa Colón (Chair, New York Local Steering Committee)

By Nancy Stein posted 04-02-2021
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Rosa Colón has quickly established herself as a leader in the legal marketing profession. This year, she chairs the New York Local Steering Committee for LMA, in addition to continuing to play a key role at Lowenstein Sandler as its marketing technology manager. Rosa shares with us what she sees ahead for LMA New York, her views on legal marketing and her own career path, as well as work-life balance as a mother of a three-year-old. LMA: What are some of your goals as the leader for LMA in New York? RC: Creating value for New York Local members in every way possible is our main objective this year--through our educational programs, social and ...
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In Focus: Grace Rosales

By Stacy Pollicino posted 04-02-2021
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by Mohib Qidwai, West Region Board Member In Focus is a new column that features short Q&As with West Region LMA members. Grace Rosales, JD, MLIS Senior Business Development Specialist Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C. How did you get started in Legal Marketing? I’ve worked in law firms my entire working life — and worn many hats. I started as a legal assistant in college, went to paralegal school, then to law school for my JD and finally getting my masters in information sciences all while working full-time at a law firm. I have always helped with getting clients in my various roles, but I ended up in legal ...
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In Focus: Grace Rosales

By Stacy Pollicino posted 03-25-2021
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by Mohib Qidwai, West Region Board Member In Focus is a new column that features short Q&As with West Region LMA members. Grace Rosales, JD, MLIS Senior Business Development Specialist Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C. How did you get started in Legal Marketing? I’ve worked in law firms my entire working life — and worn many hats. I started as a legal assistant in college, went to paralegal school, then to law school for my JD and finally getting my masters in information sciences all while working full-time at a law firm. I have always helped with getting clients in my various roles, but I ended up in legal ...
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Caroline Berger Joins Legal Marketing Firm Rain BDM

By Suzana Dema posted 03-16-2021
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Rain BDM , a consultancy that provides business development and marketing services to law firms throughout the U.S., announces that Caroline Berger has joined the organization as a consultant. John Reed , Rain BDM's founder, serves as the 2021 chair of the LMA Michigan LSC. For more than 15 years, Caroline led and worked on in-house marketing teams at large and mid-sized law firms in Chicago and Miami. Among her many talents are branding, marketing planning and execution, project management, messaging, and attorney coaching. She is especially skilled at strategic event planning and creating memorable experiences – both live and virtual. As many LMA members ...
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2021 LMASW Regional Conference Call For Speakers

By Vanessa Petrea posted 03-12-2021
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2021 LMASW Regional Conference Call for Speakers The Legal Marketing Association's Southwest Region is seeking experienced, dynamic presenters for the virtual 2021 LMASW Regional Conference on May 19-21. All submissions are due by March 26. Adapt. Grow. Emerge. I A New A.G.E. in Legal Marketing This year’s conference theme is focused on how we adapt, grow, and emerge given the events over the past year. Specifically, how will we adapt, grow, and emerge in a positive way to address the monumental changes our society and industry are facing? We are entering “A New A.G.E. in Legal Marketing,” and our professional development opportunities ...
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