All LMA Blogs

Spotlight on LMA Midwest's Laura Gutierrez for Hispanic Heritage Month

By Lauren McNee Doherty posted 2 days ago
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Meet former LMA Midwest President and resident tech guru Laura (Toledo) Gutierrez ! Laura is the Sales and Project Manager at Content Pilot and she also started {EM}Dash Comms , where she helps LMAers market their businesses. Laura shares what Hispanic Heritage Month means to her, how LMA has helped her accomplish her career goals and more. Tell us your story - where do you work and what do you do? Spent 16+ years as an in-house legal marketer but recently started working for Content Pilot as their Sales and Project Manager. While in between jobs, I started my own business ({EM}Dash Comms) doing what I did in-house for firms and ...
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Balancing the Scales—the Need for Self-Care in the Legal Field

By Sara Pierson posted 18 days ago
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Thank you to LMA Midwest Region's Thought Leader sponsor, Jaffe , for this contribution! Even though Love Your Lawyer Day is not until November 3 ( yes, it’s real ), I’ll put it out there now: I love working with lawyers. And specifically working with them to build their business development plans and create strategies to grow their practices. I’m certain that my clients must think I am channeling my inner therapist, as well, because we talk a lot about mindset, attitude, time (or lack thereof) and the many commitments that pull them away from business development activities. Inevitabily, all these factors lead to a discussion about stress ...
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Meet LMA Midwest's Ashley Defay!

By Lauren McNee Doherty posted 22 days ago
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Meet Ashley Defay ! Ashley is the Inclusion and Diversity Manager at Bryan Cave Leighton Paisner in Chicago, Illinois. She volunteers with LMA as a Director-At-Large on the Midwest Regional Board and Co-Chair of the Advocacy Committee . Read more about why she enjoys volunteering for LMA, the next stop on her travel bucket list, how curiosity drives her career, and more. Tell us your story - where do you work and what do you do? I'm the Inclusion and Diversity Manager at Bryan Cave Leighton Paisner where I am responsible for helping our team execute our recruiting, retention, and promotion strategy to create inclusive leadership at all levels at ...
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LMASW Member Spotlight | Emy Cook

By Brittany Lewis posted 23 days ago
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Name: Emy Cook Position: LMA Southwest Region Secretary; Head of Operations & Marketing, Powers Taylor Family: Husband, Cole; Dogs, Lucy, Rhubarb & Chip Hometown: Grapevine, TX Education: Oklahoma State University At what point in your life did you realize you wanted to pursue a career in the legal industry and why are you passionate about your profession? I knew I wanted to join the legal industry when I was desperately looking for a full-time marketing job and happened to land at a law firm—not realizing legal marketing and “traditional” marketing are very different. Knowing nothing about legal marketing, I went all-in on learning ...
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Minnesota Program Recap: The Blueprint for Effective Legal Content Marketing – 5 Steps to Success

By Levi Wick posted 30 days ago
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The Minnesota Local Group hosted a program focused on content marketing. On August 16, 2023, Amy Knapp, Director at Knapp Marketing, shared her expertise and focused on steps to take for effective legal content marketing. Content marketing is nothing new, but it has made massive shifts over the past ten years. The way people think about content is changing rapidly due to new technologies, such as artificial intelligence. “The way we thought about content, measured it and found what was valuable, is no longer the same. We don’t know how AI will be used, but it will help us solve a problem for which we are searching a solution.” – Amy Knapp Amy shared 5 ...
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LMASE Lineup: Q2 2023

By Robyn Haynes posted 08-21-2023
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Learn what LMASE has been up to this quarter. LMASE Lineup: Q2 2023 Save November 8-10 for the 2023 LMASE Regional Conference in Nashville Discover Harmony: Striking the Right Chord at #LMASE23 Southeast Regional Conference, November 8-10, 2023 in Nashville, Tennessee. The conference title is a nod to our host city and features a diverse program covering topics that focus on the cohesion ...
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Spotlight on LMA Midwest's Lauren McNee Doherty

By Lauren McNee Doherty posted 08-15-2023
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Meet Dr. Lauren McNee Doherty ! Lauren is the Marketing Manager at Pritzker Hageman in Minneapolis, Minnesota, and Treasurer-Elect of the Midwest Regional Board. Lauren shares more about why she enjoys volunteering for LMA, her background as a professional musician, and the historical significance of her firm's office space. Tell us your story - where do you work and what do you do? I'm the Marketing Manager at Pritzker Hageman where I help attorneys fight for the rights of injured people. We're a small firm that achieves big results in cases nationwide. We have obtained groundbreaking recoveries in complex areas of personal injury law including ...
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Why Brands Win When They Take a Stand for Social Causes

By Sara Pierson posted 08-09-2023
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Thank you to LMA Midwest Region's Thought Leader sponsor, Jaffe , for this contribution! When it comes to social causes such as Pride and LGBTQ+ rights, many law firms prefer to stay silent. They think it’s better to steer clear of messages that are even remotely political. Taking a stand will turn consumers off, right? But will it? As consumers and potential new clients become more socially conscious, brands that stay quiet on important social issues are actually losing a chance to connect with their audiences on a deeper, more emotional level. Brands that have the courage to take a stand earn trust. More importantly, they have integrity. ...
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Spotlight on Ohio's Erin Eversole

By Sara Pierson posted 07-24-2023
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Meet Erin Eversole ! Erin is the Marketing and Client Development Senior Manager at Calfee, Halter & Griswold , and she serves as Vice-Chair of the LMA Ohio Local Steering Committee. Erin shares more about her career highlights, the best vacation she's ever been on, what she's currently reading, and more. What do you enjoy most about being an LMA volunteer? Everyone says the people, but it's so true. I have been able to interact with so many people across the U.S. and have gained from their experiences and perspectives, and that's something I never would have had without LMA. What was the best vacation you've ever been on? My husband ...
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Taking Events from Good to Great: Pre-and Post-Event Strategies for Business Development

By Aileen Hinsch posted 07-21-2023
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Taking Events from Good to Great: Pre-and Post-Event Strategies for Business Development By: Elizabeth C. Jeffries, Head of Business Development & Marketing, Kellogg Hansen In legal marketing, adaptability has always been a non-negotiable. This remains true even in the post-pandemic era, particularly with the resurgence of in-person events, which presents a fresh set of challenges to tackle. Regardless of whether attorneys are enthusiastic about resuming attending events or if there is a need to advocate for the value of events, event professionals now face the task of reintegration. This involves effectively communicating events' long-term return on ...
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Minnesota Program Recap: Personal Branding - Differentiating Yourself in Today's Legal Landscape by Building a Strong Personal Brand with Stefanie Marrone

By Sara Pierson posted 07-11-2023
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The Minnesota Local Group hosted a program focused on personal branding. On June 21, 2023, Stefanie Marrone, Fractional Marketing Director and Social Media, Marketing and Business Development Strategist, shared her expertise and guided participants through actionable steps to establish and amplify your personal brand. Program Takeaways “You are your brand, no matter what your current job is, or whatever the priority happens to be today.” – Stefanie Marrone People do business with those that they trust, and because of that, there are five essential marketing activities that professional service-based firms should focus on: Networking by attending ...
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The Chat GPT Blueprint: 5 Strategies for Marketing and Business Development Success

By Aileen Hinsch posted 06-28-2023
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The Chat GPT Blueprint: 5 Strategies for Marketing and Business Development Success By Rebecca Edwards Hnatowski , a legal marketer with 15-years of experience advising attorneys on marketing and business development best practices I think we can all agree that the idea of robots taking over the world is starting to feel like it could really happen. Am I nervous? Absolutely. But until that happens, why not leverage the benefits of AI—specifically Chat GPT—to our advantage? This article provides five ideas on how to leverage the platform to streamline your marketing and business development efforts. 1. Research. It is easy to get ...
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Web 3.0/Metaverse: How Will It Affect Legal Marketing?

By Aileen Hinsch posted 06-28-2023
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Web 3.0/Metaverse: How Will It Affect Legal Marketing? By: Alice Simons , Marketing Manager, DLA Piper LLP As a Gen Xer and non-gamer, I admit that I know pretty much zero about the Metaverse. But perhaps I know just a tiny bit more about how legal marketers can capitalize on Web 3.0 and the Metaverse after I attended a session at the LMA Annual Conference in April. For this article, I interviewed Julie Gurney , Director of Marketing at Benesch, and Lance Wyllie , CMO & Head of Growth at Lawcity.com, two of the speakers from the LMA session. Q: What is Web 3.0 & the Metaverse? Julie: Web 3.0/Metaverse is the next iteration of the ...
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What Lies Beneath? AI Analytics Can Uncover Big Insights in Your Data

By Aileen Hinsch posted 06-28-2023
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What Lies Beneath? AI Analytics Can Uncover Big Insights in Your Data By Gina Eliadis , Director of marketing and business development, Goodell DeVries A prospective client receives your firm’s newsletter. She gets 12 issues per year, but she only reads the articles on employment contracts. Months go by, years maybe, and the prospect has read four of your articles. One day, she is moved to visit your website. She pings the author’s bio. She looks at your “Employment Law” page. But then her phone rings. She moves on to something else. She closes her browser and goes home. Your firm is forgotten. For now. Or for a long while. You have no way of ...
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Getting Up to Speed on AI and ChatGPT

By Aileen Hinsch posted 06-28-2023
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Getting Up to Speed on AI and ChatGPT By Paul Dumansky , Proposal and Strategic Content Manager at Crowell & Moring LLP Unless you have taken up residence in a monastery or otherwise ostracized yourself from society for the prior six months, chances are you have at least heard of ChatGPT and similar AI tools, even if you have never used them. For those of you who need an introduction to ChatGPT or would like to learn more about it and the impact that it may have on your career (and your life, in general), we present the following resources for your perusal. What Is ChatGPT and Why Does It Matter? Here’s What You Need to Know (ZDNET) Summary: ...
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LMA Mid-Atlantic Members Ask ChatGPT Their Most Pressing Questions

By Aileen Hinsch posted 06-28-2023
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LMA Mid-Atlantic Members Ask ChatGPT Their Most Pressing Questions Compiled by Lisa Rory , Senior Business Development Manager, Venable and Arthur Uratani , Director of Marketing and Outreach, Bookoff McAndrews For fun, we asked LMA Mid-Atlantic members to ask ChatGPT something related to legal marketing. After ChatGPT’s answer, we asked for their reaction (in emoji and text form). Check out the responses and reactions below! Q Miceli , Marketing and Communications Director at Tycko & Zavareei Explain this to a fifth-grader: what does someone need to know about being a named plaintiff in a class action lawsuit? Sure! Being a ...
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LMASW Member Spotlight | Elizabeth Brick

By Brittany Lewis posted 05-16-2023
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Name: Elizabeth Brick Position: LMA Southwest Region President-Elect; Business Development Manager at Baker Donelson Family: Husband, Tim; Dogs, Nola and Moon Hometown: Kentwood, Louisiana Education: Louisiana State University At what point in your life did you realize you wanted to pursue a career in the legal industry and why are you passionate about your profession? My first post-college job was at an executive recruiting firm that recruited for the C-suite roles of large corporations, including AmLaw 100 firms. I was consistently captivated by the conversations I heard related to the CMO/CMBDO searches, particularly those conversations ...
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Marketers on the Move

By Aileen Hinsch posted 03-22-2023
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Marketers on the Move Please join us in congratulating these LMA Mid-Atlantic Region marketers on their recent moves! If you have recently changed jobs, changed office locations, or earned a promotion, let us know! Email us at lmamidatlantic@gmail.com. Alison Meyer , previously Practice Development Manager at JAMS, now Senior Business Development Manager at Crowell & Moring. Andrew Brennan , previously Sr. Manager, Business Development at McGuireWoods, now Director of Marketing & Business Development, Holland & Knight. Dustin Vick , previously Business Development Director at Pillsbury Winthrop Shaw Pittman, now Director of Business Development, ...
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CMO Series: Q&A with Zuckerman Spaeder CMO Katie Munroe

By Aileen Hinsch posted 03-21-2023
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CMO Series: Q&A with Zuckerman Spaeder CMO Katie Munroe Best Practices to Land an Interview and Get the Job By Leslie Valenza , Communications Consultant and Freelance Content Writer As legal marketers strive to meet their career development goals for 2023, interviewing for stretch roles or other job opportunities may be the next step in achieving their desired advancement. In this conversation, Zuckerman Spaeder Chief Marketing Officer Katie Munroe shares her insights and recommendations for positioning yourself as a top candidate before, during, and after a job interview. Munroe began her legal marketing career 15 years ago as a marketing ...
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Strategic Volunteering: 3 Ways to Raise Your Profile Through Giving

By Aileen Hinsch posted 03-21-2023
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Strategic Volunteering: 3 Ways to Raise Your Profile Through Giving By Gina Eliadis , Director of Marketing and Business Development at Goodell DeVries Volunteering is primarily about service and the act of giving, but it can also be a powerful way to boost your professional profile and grow your network. Here are three ways to position yourself for opportunities through volunteerism. 1. Put your marketing skills to use where they’re needed most. Community groups and professional associations are generally appreciative of any kind of help, but providing these organizations – particularly the smaller ones – with specialized skills is also valuable ...
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