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2022 LMA Northeast Regional Board is Announced.

By Susan Russon posted 18 days ago
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LMA Northeast is pleased to announce the following members will lead our region in 2022. These leaders will be actively involved in providing value to the LMA Northeast members through programming, events, membership engagement and knowledge sharing. Congratulations to all! Michelle Murray President Senior Consultant PP&C Consulting Matt Parfitt Immediate Past President President Cirrom Jay Linder President Elect Director, Marketing & Communications Cleary Gottlieb Steen & Hamilton LLP Lynn Tellefsen-Stehle Treasurer Chief Marketing Officer Wilentz Goldman & Spitzer ...
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2020 Philadelphia Local Steering Committee Announced

By Susan Russon posted 21 days ago
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LMA Philadelphia is pleased to announce the 2022 Local Steering Committee (LSC). LSC members work closely with the LMA Northeast Regional Board and are actively involved in providing value to LMA Philadelphia members through programming, events, membership engagement and knowledge sharing. Meet your 2022 Philadelphia LSC: Aubrie George Chair Business Development Manager Fox Rothschild LLP Alexis Madden Immediate Past Chair Director of Marketing & Business Development Conrad O'Brien Kelly Bridgeford Vice Chair Practice Development Manager McCarter & English LLP ...
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Leadership Moves Announcements - Summer 2021

By Susan Russon posted 24 days ago
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SUMMER 2021 Congratulations to these LMA Northeast Region members on their new positions and awards! Do you have a new job, promotion or award announcement? Please send them to section editor Mary Maru Wright . Bob Greenbaum joined Stroock & Stroock & Lavan as the Director of Business Development in March. He was previously the Senior Director of Business Development at Nixon Peabody. Duy Le became the Client Relationship Specialist at Weber Gallagher Simpson Stapleton Fires & Newby LLP in August after serving as Marketing and Business Development Coordinator at Morgan, Lewis & Bockius LLP. Duy is also the recipient of an LMA ...
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2022 Boston Local Steering Committee is Announced

By Susan Russon posted 25 days ago
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LMA Boston is pleased to announce the 2022 Local Steering Committee (LSC). LSC members work closely with the LMA Northeast Regional Board and are actively involved in providing value to LMA Boston members through programming, events, membership engagement and knowledge sharing. Meet your 2022 Boston LSC: Lisa Murray Chair Principal Trevi Communications, Inc. Bob Greenbaum Immediate Past Chair Director of Business Development Stroock & Stroock & Lavan LLP Susan de Mari Vice Chair Director of Marketing McLane Middleton P.A. Kati ...
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2022 Pittsburgh Local Steering Committee is Announced

By Susan Russon posted 30 days ago
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LMA Pittsburgh is excited to head into its second year as a local group in the Northeast region and is pleased to announce the 2022 Pittsburgh Local Steering Committee. LSC members work closely with the LMA Northeast Regional Board and provide value to members through programming, events, membership engagement, and knowledge sharing. Pittsburgh is looking for additional volunteers to round out the Local Steering Committee. If you or someone you know is interested, reach out to Matt Goffe at mgoffe@mcguirewoods.com . Matt Goffe Chair Business Development Manager McGuire Woods LLP Lori Dunlap Vice Chair ...
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LMA Southwest Region 2022 Local Steering Committee Leadership

By Elizabeth Brick posted 10-28-2021
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The LMA Southwest Region is pleased to announce that all 2022 Local Steering Committee slates have been ratified. We are excited to have each of our local groups with these dynamic leaders at the helm in 2022 and are confident they will continue the good work of their peers from 2021. Should you be interested in volunteering in 2022 – whether that be for the local programming, communications, membership or sponsorship committees – don’t hesitate to reach out to one of the leaders below or connect with a member of our Southwest Region board. Congratulations again to this group – we look forward to your leadership in 2022. Austin LSC Mary Stephens McGinnis, ...
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Sponsor Spotlight: Blattel Communications

By Stacy Pollicino posted 10-12-2021
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Blattel Communications is a team of expert communicators and business storytellers with professionals in California, Texas and Washington, D.C. Working exclusively with professional services clients in various industries – including law firms and legal technology, as well as real estate, construction and financial firms – we offer a suite of media relations tools, crisis communication and litigation support resources, monitoring and measurement capabilities and adjacent marketing and business development consulting services. For more than 30 years, we have helped clients tell their stories – to their clients, prospective clients and the world, through proactive, ...
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Bay Area Member Spotlight Q&A: Laura Ernde

By Mohib Qidwai posted 10-12-2021
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The Bay Area Member Spotlight Q&A series shines light on our members and their work, celebrates our diversity, and reinforces a sense of community among Bay Area marketers. Laura Ernde is an active LMA member and Content Consultant for lawyers and law firms. Here she is at a recent chorus concert, noted below. Tell us a little bit about your role as a content consultant and the types of organizations you work with. I work with law firms of all sizes, law schools, and nonprofit legal organizations to help them achieve their PR and marketing goals. The common theme among all my clients ...
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2022 New York Local Steering Committee is Announced

By Susan Russon posted 10-07-2021
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LMA New York is pleased to announce the members serving on the 2022 Local Steering Committee (LSC). LSC members work closely with the LMA Northeast Regional Board and are actively involved in providing value to LMA New York members through programming, events, membership engagement and knowledge sharing. William Sleight Chair Regional Business Development Coordinator Jones Day Rosa Colon Immediate Past Chair Marketing Technology Manager Lowenstein Sandler LLP Patrick Wildes Vice Chair Business Development Manager Cadwalader, Wickersham & Taft LLP Lisa Cooms Secretary Director of Marketing ...
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LMA President’s Message – September 2021

By Scott Pacheco posted 10-06-2021
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This newsletter's theme of “Teamwork: Inclusion. Collaboration. Growth.,” has been on my mind a lot recently. First, and most obviously, getting my team through the professional and the personal challenges that the pandemic threw at us all. However, my focus has changed as some of the uncertainty surrounding COVID-19 has abated. I’m increasingly thinking about the normal aspects of teamwork. My current team has been rocking it, like so many of our legal marketing colleagues, but it’s only been virtual. It’s time to think about how we can start being together in person around the proverbial water cooler. While some still are not comfortable expanding their ...
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How Cross-Department Collaboration Can Help Business Development Efforts

By Scott Pacheco posted 10-06-2021
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By Nicole Steckman and Aileen Hinsch, senior managers of business development at Crowell & Moring The day-to-day routine of many law firm business development professionals includes a barrage of urgent to-dos – RFPs to write, client alerts to publish, competitive intelligence reports to analyze – the list goes on. If we take a step back and look beyond our immediate daily tasks, we can find opportunities to provide broader, more impactful support to enhance our business development efforts. Just as we coach attorneys to look for opportunities to collaborate with peers outside their practice groups, reaching out to departments beyond our own can offer new ...
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What the Pandemic Teaches Us About Clear Messaging and Crisis Communications

By Scott Pacheco posted 10-06-2021
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By Michael Bond, senior media director for Blattel Communications The pandemic has been marked by times when the public health messaging driving mainstream behavior has been altered, or even reversed in short order. No need to wear masks. You need to wear a mask. You need to wear two masks. You don’t need a mask unless in certain circumstances, provided you are vaccinated. Everyone needs a mask, regardless of vaccination status. These enormously impactful directives have caused people from across the ideological spectrum to grumble, or worse, cease complying. The pandemic has been the crisis of our lifetimes and a messaging challenge like ...
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Mid-Atlantic Program Recap: Taking Client Experience Initiatives to the Next Level

By Scott Pacheco posted 10-06-2021
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By Rebecca Edwards, senior marketing and business development manager at Williams Mullen On Tuesday, July 27, Michelle Batt, owner of Lead with CX, a customer experience consultancy, Liz Lockett, chief business development and marketing officer at Ice Miller LLP, and Tara Weintritt, partner at Wicker Park Group, led a discussion on all aspects of the client experience journey on behalf of the LMA Mid-Atlantic Region. While many people in the legal marketing sector may have heard the term, “client experience (CX),” this group provided clarification on what that means in legal and how to get started, generate buy-in, implement the concept and more. Watermark ...
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Mid-Atlantic Recap - Campaigns: Not just for Politicians

By Scott Pacheco posted 10-06-2021
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By Alice H. Simons, marketing and communications manager at Hudson Cook, LLP On September 29, the Mid-Atlantic Region was pleased to have Robyn Addis present the webinar, “Campaigns: Not just for Politicians. Building and Executing Measurable Digital Marketing Campaigns.” As the chief operating officer and chief marketing and business development officer of Legal Internet Solutions, Inc. (and bringing over 12 years of in-house marketing experience), Addis has seen more than her fair share of random acts of marketing and failed campaigns. Addis broke down for us how to create an integrated digital marketing campaign strategy, measure goals and evaluate ...
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LMA Southeast / Southwest Next Big Thing: A Pre-Program Interview with Presenter Cynthia Voth

By Elizabeth Brick posted 10-04-2021
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On October 7, LMA Southeast and Southwest will co-host "Collaborating Across Departments" with Cynthia Voth, Chief Client Officer at Miller Nash as part of The Next Big Thing. Ahead of the virtual program, Cynthia answered a few questions about the Prosci ADKAR® change management model and how legal marketers can leverage their roles with the firm for enhanced management opportunities. 1. Can you provide a quick overview of the Prosci ADKAR® Model? The Prosci ADKAR® Model is an framework to facilitate change within an organization. ADKAR is an acronym for the five outcomes that need to be achieved for change to be successful: Awareness, Desire, Knowledge, ...
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Meet the 2022 LMA Southwest Region Board

By Elizabeth Brick posted 10-01-2021
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We are pleased to announce the following members will lead the LMA Southwest Region in 2022. These Region Board leaders will play a crucial role in developing the strategy for our Region and will help guide the direction of our asso ciation. They will work to establish and deliver value to the LMA Southwest members through membership engagement, educational and professional development programming, networking opportunities, and knowledge sharing on a year-round basis. Congratulations to our 2022 LMA Southwest Region Board of Directors : President – Vanessa Petrea President-Elect – Brett Napier Immediate Past-President – Cecilia Linton ...
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LMA Southwest Region Honors Standout Legal Marketing and Business Development Professionals and Projects at 2021 Your Honor Awards

By Elizabeth Brick posted 09-29-2021
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The Legal Marketing Association Southwest Region (“LMASW”) recognized standout legal marketing and business development professionals and their projects at its third annual Your Honor Awards (“YHAs”), which was hosted virtually on September 23rd and broadcast live on the Region and the Legal Marketing Association (“LMA”) International Facebook pages. This year, YHAs were presented in five initiative-based categories, including: Business Development – Events; Communications – Content Marketing; Communications – Brand Enhancement; Marketing Management and Leadership – Internal Marketing; and Technology – Website Design and Development. Individual honors were ...
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LMA Announces New Europe Region

By Turner Uligian posted 09-23-2021
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Today, the Legal Marketing Association (LMA) announced the launch of the new LMA Europe Region, effective January 1, 2022. LMA is committed to creating a global community for legal marketing and business development professionals, and we are expanding our outreach in a significant way in 2022. The mission of the LMA Europe Region is to deliver greater member value and increased collaboration of legal marketers across the United Kingdom, Switzerland and European Union – from access to educational programming to networking and leadership opportunities for our members and prospective members. The creation of the LMA Europe Region is a natural extension of LMA ...
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Pivot, PIVOT! Planning for Change in 2022 by Guest Author, Monica Kriegel

By Jennifer Shankleton posted 09-23-2021
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Content provided by LMA Midwest Guest A uthor, Monica Kriegel, Senior Marketing Manager Lead at Armstrong Teasdale Much like the famous couch-moving disaster of a Friends episode, a marketer’s success today depends heavily on their ability to change gears quickly without losing sight of strategic goals. Having endured a global pandemic, economic crises, and even acts of terrorism over the past several decades, marketers have been challenged to invent and reinvent programs that not only recognize and honor the weight of a variety of impactful topics, but also develop compelling communications that transcend or even help clients overcome those challenges. ...
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Call for Legal Marketing Leaders: Get Involved in the LMA Boston Local Steering Committee

By Susan Russon posted 09-21-2021
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Do you want to grow your involvement in LMA or make stronger connections within the legal marketing industry? Do you have an interest in becoming a leader in the LMA community? Now is your time to get more involved and enhance your leadership skills, make important industry connections for personal and professional, career building opportunities. The Boston Local Steering Committee has begun its annual process of evaluating candidates to fill open positions for the 2022 Boston LSC. Boston is currently accepting candidates for the following open Committee positions - all of which begin service on January 1, 2022. The Boston LSC is made up of a Chair, ...
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