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Annual Meeting Recap: A Long-Time LMA Member Shares Her Perspective as a First-Time Attendee

By Mercedes Smith posted 13 days ago
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By: Lynmarie Lane, L Squared Marketing Group LLC What’s that expression… always a bridesmaid, never a bride? For more than 20 years, I have been part of the Legal Marketing Association, and have held various roles within the Midwest chapter including serving on the Chicago Local Steering Committee, judging Your Honor Awards, and speaking at various events. I continue to be active in the organization but didn’t YET have the experience of attending the annual conference that I had heard so much about. I was determined to change that in 2024. After starting my own shingle, L Squared Marketing Group LLC, I knew that I had to go to the conference, not only to ...
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11 ways attorneys can improve their chances of securing speaking engagements

By Mercedes Smith posted 22 days ago
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By: Michelle Calcote King, Principal & President of Reputation Ink Several years ago, I set out to become an industry speaker to promote Reputation Ink’s law firm public relations services to prospective clients. I’ve now spoken to many professional organizations at the local, regional and national levels and can attribute those speaking engagements to winning several new accounts. Securing speaking engagements may be one of the most effective ways for attorneys to showcase their knowledge and get in front of prospective clients. However, the higher-profile speaking engagements are competitive and are often monopolized by just a few of the top professionals ...
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Member Spotlight: Katherine Boyko

By Carolyn Hennessey posted 03-19-2024
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Katherine is a Senior Legal Marketing Coordinator at Whiteford, Taylor & Preston LLP. Within her role, Katherine primarily works on compelling RFPs and pitches, highlighting the firm's unique value proposition and capabilities to prospective clients. As part of a team, Katherine contributes innovative ideas and strategies to various projects within the legal marketing domain, enhancing the firm's market presence and client engagement. The LMA community has witnessed her innovative ideas and strategies firsthand from all her hard work as the Vice-Chair of LMA's Capital LSC Chapter. Thank you for all you do for the Capital LSC, Katherine! Tell us how you ...
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Minnesota Program Recap: The Two Magic Words for a Dream Career - Professional Identity

By Levi Wick posted 03-15-2024
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In today's fast-paced professional landscape, the journey to success often feels like navigating a never-ending maze. On February 29, 2024, the LMA Minnesota Local Group hosted a program on professional identity and networking featuring Jessie DaSilva. Jessie is a seasoned professional with a diverse background spanning law, business consulting, and career coaching. The session consisted of valuable insights that left participants inspired and equipped with practical tools to enhance their professional journeys. Below are a few key takeaways from the session, which can be implemented in your own professional journey or used when assisting others: ...
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Ready, Set, Connect! Building Your Network in LMA

By Carolyn Hennessey posted 03-14-2024
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Ready, Set, Connect! Building Your Network in LMA By: Carolyn Hennessey Marketing Manager, DLA Piper Driving over to my first long run with the Capital Area Runners, there was not a familiar face to be found. Nervously I began the 90-minute run by inserting myself among the 30+ runners, and by the end, I left with half a dozen friends and training partners that I am still close with to this day. I like to think of networking exactly like this story. Even though I was intimated to join a group where everyone knew each other, pushing myself allowed me to invest in new relationships that advance my personal growth. Investing in one’s network is a crucial ...
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Developing Your Personal Brand for Professional Development

By Carolyn Hennessey posted 03-14-2024
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Developing Your Personal Brand for Professional Development By: Peyton Tackes Director of Marketing, Ross · Scalise Law Group I’m going to open with the best advice I can give: Build your personal professional brand before you need it. As marketers or business development professionals, our focus all day, every day, is building the reputation of our clients, the executives, and our firm. We usually think about ourselves last, and it’s understandably hard to shift that mindset. As the ever-prevalent #OpenToWork banners remind us, however, we need to make the time to invest in ourselves. I started prioritizing my personal brand and career development ...
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Going All-In on the Best Fit for Your Career

By Carolyn Hennessey posted 03-14-2024
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Going All-In on the Best Fit for Your Career By: Alice Simons Marketing Manager, DLA Piper When many of us consider our next career move, we may think of salary first and foremost. But as you progress in your legal marketing career, there are many other factors – or “drivers” – that can and should influence your decision to stay or go. These same drivers can also be applied now to not only prepare you for your next role but also for advancement at your current firm. Top drivers for making a move Everyone has different drivers, and these may change over the course of your career. Compensation is just one driver, but others may include: Firm ...
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LMASW Member Spotlight | Susan Hunt

By Brittany Lewis posted 03-14-2024
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Name : Susan Hunt Position: Marketing Director Family: 3 children: One son at UT Austin, a daughter at Ole Miss, and my youngest son is a junior in high school. Hometown: Houston Education: BS Communications from UT Austin At what point in your life did you realize you wanted to pursue a career in the legal industry and why are you passionate about your profession? Frankly, I stumbled into legal marketing after a mid-pandemic layoff. I was working at a retained executive search firm that recruited C-suite executives for law firms, so I had learned about the challenges and opportunities facing the legal industry. Legal marketing was a ...
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Reprint Rights 101: How Law Firms Can Promote Media Hits Without Getting Sued

By Mercedes Smith posted 03-06-2024
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By: Michelle Calcote King, Principal & President of Reputation Ink You get a solid quote in a key publication, or publish an insightful article in a legal trade magazine, and you want everyone to know (particularly potential clients). So, you post the full text of the article to your firm’s website, send it to your email list and put out some social media posts linking to it for good measure. Good marketing, right? While promoting your media coverage is important (and kudos to you for recognizing that), unfortunately you’ve left yourself open to legal action from the media outlet because you’ve just violated their copyright. Don’t feel ...
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Scholarship Available for LMA Conference- Submission Deadline March 7

By Tanya Riggan posted 02-28-2024
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We are thrilled to offer one individual the opportunity to join their fellow Midwest members in sunny San Diego at the upcoming 2024 Annual Conference , April 3 rd -5 th ! This conference scholarship aims to provide an individual who otherwise would not be able to attend, the opportunity for education and connection at the international conference. Please see below for all of the details. The submission deadline is March 7th! 2024 #MidwestENGAGE Scholarship Details: - The scholarship will cover conference registration for one person that includes, two nights of hotel accommodations and airfare, with a total value of up to $3,000 - ...
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Black History Month Member Spotlight | Tiffanie West, Associate Director, Global Client Pursuits at Baker McKenzie – Chicago

By Mercedes Smith posted 02-27-2024
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Tell us your story - Where do you work and what do you do? Currently, I am the Associate Director of Global Client Pursuits at Baker McKenzie. Based in Chicago, I manage a talented and diverse team of pitch professionals in the Americas who are focused on driving client growth and value through targeted and bespoke solutioning. We lead some of the firm's largest, most complex and significant global client mandates and new business pursuits. Outside of work, I am the proud mom of two daughters and a fur baby named Leo. I also belong to one of the world's largest predominately black sororities, Delta Sigma Theta Sorority, Inc., an organization that, since ...
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Black History Month Member Spotlight | Camille Burnett, Rankings & Marketing Coordinator at Taft Stettinius & Hollister LLP – Chicago

By Mercedes Smith posted 02-27-2024
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Tell us your story - Where do you work and what do you do? I am the rankings and marketing coordinator at Taft Law in Chicago, responsible for managing the firm’s rankings and awards submissions and nominations, and awards specific to a geography, industry, or practice group. In addition, I work with our business development team to track outcomes from our proposals on a weekly, monthly, and annual basis and coordinate other aspects. I have been in the legal marketing industry for about four years. What does Black History Month mean to you? I’ve always felt a sense of pride and community when thinking about Black history. This month ...
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Black History Month Member Spotlight | Susan Jones, Director of Marketing at Holland Law Firm – St. Louis

By Mercedes Smith posted 02-27-2024
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Tell us your story - Where do you work and what do you do? Susan Jones is the Director of Marketing at Holland Law Firm, where she spearheads all marketing and promotional activities. Her crucial role involves formulating and implementing broad-reaching marketing strategies to bolster the firm's brand visibility across diverse channels. Her responsibilities encompass overseeing digital marketing efforts, including managing social media platforms, directing external and internal marketing campaigns, and ensuring the firm's website remains updated and effective. Additionally, Susan is instrumental in strategic business development, aligning marketing initiatives ...
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Black History Month Member Spotlight | Mia LaFlore, Sr. Marketing Manager – Intellectual Property at DLA Piper - Chicago

By Mercedes Smith posted 02-26-2024
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Tell us your story - Where do you work and what do you do? I'm currently the Sr. Marketing Manager supporting the Intellectual Property practice at DLA Piper. What does Black History Month mean to you? For me, Black History Month is a time of pride and introspection. It's an opportunity to reclaim narratives and assert the complexity and richness of Black identity. It's a chance to elevate the stories and experiences that have been overlooked or marginalized in mainstream narratives, and to amplify voices that have been historically silenced. Moreover, Black History Month is also a time for education and awareness, not just for Black ...
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Black History Month Member Spotlight | Chuki Obiyo, Director of Business Development at Vedder Price - Chicago

By Mercedes Smith posted 02-26-2024
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Tell us your story - Where do you work and what do you do? My team and I serve Vedder Price, a business-focused law firm with a global reach and a proud tradition of maintaining long-term client relationships. Specifically, we serve the firm's rainmakers and aspiring rainmakers in Chicago, Dallas, London, Los Angeles, Miami, New York, San Francisco, Singapore, and Washington DC with exclusive business development insights and coaching. What does Black History Month mean to you? Personally, Black History Month to me is about all of us putting on our superman/superwoman cape, or at the very least, ironing out any wrinkles in the cape. ...
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Your Reinvigorated Engagement Committee for 2024

By Kate Harry Shipham posted 02-07-2024
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By Ashley Defay and Kate Harry Shipham Our role is simple: to help you get the most from your membership! We see this role as two-fold: To help you figure out if you are engaging with your membership in a way that meets your unique networking and professional development needs. Acting as your guides to help you determine what your membership actually covers, and what you might not even know about that will help you. As marketers, you may have picked up on the nuance of the new messaging of “Engagement”, versus Membership. In 2024, we realized that our roles go far beyond “just membership”. We are excited to be considering ...
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Touting Your Award Wins: How to Stay in Compliance with Legal Marketing Ethics Rules

By Mercedes Smith posted 02-02-2024
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By: Michelle Calcote King, Principal & President of Reputation Ink If you subscribe to Reputation Ink’s newsletter , then you know that we already bring you the latest and greatest award opportunities to showcase your firm’s expertise and accomplishments. But what happens when you win an award? You want everyone to know (particularly potential clients and recruits), but you might not know where to start when promoting it. Here’s how you can toot your own horn without getting slapped with a lawsuit of your own . How to promote Chambers and Partners Once ranked in Chambers and Partners, you can download Chambers logos through your account ...
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Startups and Small Business: Actionable Intel for Legal Marketers, Part 4

By Mercedes Smith posted 01-16-2024
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The Media Matters By Chris Fickett, Firesign Does your law firm’s name, or those of your firm’s attorneys, appear regularly in traditional media articles and trade publications? They should, especially if you want to appeal to small businesses suddenly faced with a legal need. While your marketing efforts may be focused on placing content on your firm’s website and legal news aggregation sites, media relations with the traditional press can play a big role in courting small businesses and entrepreneurs. That’s because small business operators are overworked. According to a survey shared by Entrepreneur , more than 40 percent of founders ...
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LMASW Member Spotlight | Courtney Keller

By Brittany Lewis posted 12-28-2023
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Name: Courtney Keller Position: Marketing Specialist at Phelps Dunbar/Chair of NOLA/BR LSC Family: Chocolate Lab named Beau Hometown: New Orleans Education: Ursuline Academy (High School), Louisiana State University – B.S. in Marketing At what point in your life did you realize you wanted to pursue a career in the legal industry and why are you passionate about your profession? It is funny really, both my parents are lawyers, but I am sad to say I didn’t know about legal marketing. The opportunity really fell into my lap. I heard about an entry-level position at my mom’s old firm (Phelps) and decided to go for it. The rest is history! What ...
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Winners - LMA Your Honor Awards: From Roe to Dobbs (Epstein Becker Green)

By Aileen Hinsch posted 12-21-2023
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From Roe to Dobbs (Epstein Becker Green) Winner in the Category of Business Development Epstein Becker Green (EBG) aimed to be a reliable, comprehensive legal nexus for clients directly and indirectly affected by the landmark Dobbs v. Jackson Women’s Health Organization decision, while also seeking to become the foremost thought leaders that journalists, prospective clients, and other readers/viewers could depend on for information at a time when dependable information was scarce. To do so, the firm created the “From Roe to Dobbs” online portal, a dedicated online space that serves as a hub for all of the firm’s content and resources related to the ...
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