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Name: Lindsay Vendegnia Position: Senior Marketing Specialist, Polsinelli Family: Husband, Chris and two adorable cats – Moose and Finnegan Hometown: Denver, CO Education: University of Oklahoma, B.A. in Public Relations; University of Colorado at Denver, M.S. in Marketing At what point in your life did you realize you wanted to pursue a career in the legal industry and why are you passionate about your profession? Growing up I never considered a career in legal marketing. I did not grow up around lawyers and did not really know anything about the legal industry. However, in 2017 I was looking for a career change and ...
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Member Spotlight: Danny Jacobs Danny is a Communications Manager at Miles & Stockbridge in Baltimore, Maryland with a decade of communications experience, having previously worked as a reporter and editor at The Daily Record before being newly introduced to legal marketing over a year ago. He recently attended the February Best of Baltimore virtual meet and greet, the LMA national conference in April, and looks forward to connecting with more regional LMA colleagues. Tell us how you got involved with legal marketing. I was a reporter and editor for a dozen years at The Daily Record, a business and law paper in Baltimore. I was in ...
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From Concept to Launch: Crafting a Client-Centric Legal Website By: Fayeruz B. Regan Marketing Content Manager, Allen, Allen, Allen & Allen Member-at-Large (Member Engagement), Virginias Let’s start with the good news. Legal websites need to be refreshed every five to seven years, while most other types of businesses need a website refresh every one to three years. The bad news? Law firms by nature want to project an air of consistency and trustworthiness, and with multiple attorneys at the helm to make final decisions, any type of change can feel like pulling teeth. The joint legal event held by the Legal Marketing Association (LMA) and ...
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Six Internal Communication Tips Every Legal Marketer Should Know By: Kate Lawless Owner, KJLawless Communications In reality, writing internal communications is not all that different from external communications, but there are a few nuances to consider when communicating to internal audiences. Additionally, many best practices for writing external messaging will apply just as much, if not more so, to internal communications, so they must not be overlooked. Read the six tips (plus a bonus tip!) for writing and distributing internal communications so you can maximize the performance of your internal messaging. 1. Make it memorable ...
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Top 5 Tactics and Tools Law Firms Need to Deploy for SEO By: Joe Giovannoli Founder & CEO, 9Sail Having a strong online presence is essential for law firms aiming to attract and retain clients in the highly competitive legal market. The prevalence of digital platforms in today’s marketplace means that search engine optimization (SEO) is a non-negotiable component of your digital strategy, helping your firm’s website rank higher on search engine results pages (SERPs) and reach potential clients effectively. By implementing targeted law firm SEO tactics, law firms can improve their visibility, drive more organic traffic, and ultimately increase ...
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Unlocking Growth: Gamified KPI Tracking for Law Firms By: Ben Chiriboga Chief Growth Officer, Nexl In the business of law’s dynamic landscape, law firm growth isn't just a goal—it's a must. Today, many firms are turning to technology to track and drive growth. But what if your firm isn’t ready to invest in that piece of technology? In this article, we’ll explore the art of the possible when it comes to KPI tracking, learning how gamification can help you not only track metrics but turn reporting into engaging challenges, fostering teamwork, and propelling growth – even without fancy technology! But first some background. At the heart of ...
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By: Michelle Calcote King, Principal & President of Reputation Ink Just like death and taxes, if you’re a marketer, it’s inevitable that you’ll be asked to edit a Wikipedia page (or worse: create one ). It’s an understandable request given Wikipedia’s prominence on the web. The online encyclopedia continues to dominate search results due to its high-quality, up-to-date content on a vast swath of topics. Its pages are frequently referenced in links from other sites, one of Google’s predominant signals of authority. Google’s addition of snippets and knowledge graphs has further cemented Wikipedia in the top few results for nearly any given ...
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Last month, the Legal Marketing Association’s Annual Conference, LMA24, brought together 1,000+ legal marketers from across the country and around the world! Featuring 140+ speakers, 35+ sessions, and 80+ exhibitors in the beautiful city of San Diego, attendees had the opportunity to learn about hot topics and issues within the legal marketing industry while building relationships with industry colleagues. LMA Minnesota members were on the ground at LMA24 – here are key highlights and takeaways from a few Minnesota members: As a newbie to legal marketing, attending the conference solo was initially daunting. However, the mentor-mentee program quickly ...
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By: Lynmarie Lane, L Squared Marketing Group LLC What’s that expression… always a bridesmaid, never a bride? For more than 20 years, I have been part of the Legal Marketing Association, and have held various roles within the Midwest chapter including serving on the Chicago Local Steering Committee, judging Your Honor Awards, and speaking at various events. I continue to be active in the organization but didn’t YET have the experience of attending the annual conference that I had heard so much about. I was determined to change that in 2024. After starting my own shingle, L Squared Marketing Group LLC, I knew that I had to go to the conference, not only to ...
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By: Michelle Calcote King, Principal & President of Reputation Ink Several years ago, I set out to become an industry speaker to promote Reputation Ink’s law firm public relations services to prospective clients. I’ve now spoken to many professional organizations at the local, regional and national levels and can attribute those speaking engagements to winning several new accounts. Securing speaking engagements may be one of the most effective ways for attorneys to showcase their knowledge and get in front of prospective clients. However, the higher-profile speaking engagements are competitive and are often monopolized by just a few of the top professionals ...
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Katherine is a Senior Legal Marketing Coordinator at Whiteford, Taylor & Preston LLP. Within her role, Katherine primarily works on compelling RFPs and pitches, highlighting the firm's unique value proposition and capabilities to prospective clients. As part of a team, Katherine contributes innovative ideas and strategies to various projects within the legal marketing domain, enhancing the firm's market presence and client engagement. The LMA community has witnessed her innovative ideas and strategies firsthand from all her hard work as the Vice-Chair of LMA's Capital LSC Chapter. Thank you for all you do for the Capital LSC, Katherine! Tell us how you ...
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In today's fast-paced professional landscape, the journey to success often feels like navigating a never-ending maze. On February 29, 2024, the LMA Minnesota Local Group hosted a program on professional identity and networking featuring Jessie DaSilva. Jessie is a seasoned professional with a diverse background spanning law, business consulting, and career coaching. The session consisted of valuable insights that left participants inspired and equipped with practical tools to enhance their professional journeys. Below are a few key takeaways from the session, which can be implemented in your own professional journey or used when assisting others: ...
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Ready, Set, Connect! Building Your Network in LMA By: Carolyn Hennessey Marketing Manager, DLA Piper Driving over to my first long run with the Capital Area Runners, there was not a familiar face to be found. Nervously I began the 90-minute run by inserting myself among the 30+ runners, and by the end, I left with half a dozen friends and training partners that I am still close with to this day. I like to think of networking exactly like this story. Even though I was intimated to join a group where everyone knew each other, pushing myself allowed me to invest in new relationships that advance my personal growth. Investing in one’s network is a crucial ...
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Developing Your Personal Brand for Professional Development By: Peyton Tackes Director of Marketing, Ross · Scalise Law Group I’m going to open with the best advice I can give: Build your personal professional brand before you need it. As marketers or business development professionals, our focus all day, every day, is building the reputation of our clients, the executives, and our firm. We usually think about ourselves last, and it’s understandably hard to shift that mindset. As the ever-prevalent #OpenToWork banners remind us, however, we need to make the time to invest in ourselves. I started prioritizing my personal brand and career development ...
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Going All-In on the Best Fit for Your Career By: Alice Simons Marketing Manager, DLA Piper When many of us consider our next career move, we may think of salary first and foremost. But as you progress in your legal marketing career, there are many other factors – or “drivers” – that can and should influence your decision to stay or go. These same drivers can also be applied now to not only prepare you for your next role but also for advancement at your current firm. Top drivers for making a move Everyone has different drivers, and these may change over the course of your career. Compensation is just one driver, but others may include: Firm ...
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Name : Susan Hunt Position: Marketing Director Family: 3 children: One son at UT Austin, a daughter at Ole Miss, and my youngest son is a junior in high school. Hometown: Houston Education: BS Communications from UT Austin At what point in your life did you realize you wanted to pursue a career in the legal industry and why are you passionate about your profession? Frankly, I stumbled into legal marketing after a mid-pandemic layoff. I was working at a retained executive search firm that recruited C-suite executives for law firms, so I had learned about the challenges and opportunities facing the legal industry. Legal marketing was a ...
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By: Michelle Calcote King, Principal & President of Reputation Ink You get a solid quote in a key publication, or publish an insightful article in a legal trade magazine, and you want everyone to know (particularly potential clients). So, you post the full text of the article to your firm’s website, send it to your email list and put out some social media posts linking to it for good measure. Good marketing, right? While promoting your media coverage is important (and kudos to you for recognizing that), unfortunately you’ve left yourself open to legal action from the media outlet because you’ve just violated their copyright. Don’t feel ...
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We are thrilled to offer one individual the opportunity to join their fellow Midwest members in sunny San Diego at the upcoming 2024 Annual Conference , April 3 rd -5 th ! This conference scholarship aims to provide an individual who otherwise would not be able to attend, the opportunity for education and connection at the international conference. Please see below for all of the details. The submission deadline is March 7th! 2024 #MidwestENGAGE Scholarship Details: - The scholarship will cover conference registration for one person that includes, two nights of hotel accommodations and airfare, with a total value of up to $3,000 - ...
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Tell us your story - Where do you work and what do you do? Currently, I am the Associate Director of Global Client Pursuits at Baker McKenzie. Based in Chicago, I manage a talented and diverse team of pitch professionals in the Americas who are focused on driving client growth and value through targeted and bespoke solutioning. We lead some of the firm's largest, most complex and significant global client mandates and new business pursuits. Outside of work, I am the proud mom of two daughters and a fur baby named Leo. I also belong to one of the world's largest predominately black sororities, Delta Sigma Theta Sorority, Inc., an organization that, since ...
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Tell us your story - Where do you work and what do you do? I am the rankings and marketing coordinator at Taft Law in Chicago, responsible for managing the firm’s rankings and awards submissions and nominations, and awards specific to a geography, industry, or practice group. In addition, I work with our business development team to track outcomes from our proposals on a weekly, monthly, and annual basis and coordinate other aspects. I have been in the legal marketing industry for about four years. What does Black History Month mean to you? I’ve always felt a sense of pride and community when thinking about Black history. This month ...
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