Next Big Thing Initiative

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Next Big Thing

Each year, LMA International and subject matter experts team together to identify the "Next Big Thing" in legal marketing and how it will influence your role as a legal marketer

In 2021, the Next Big Thing within Legal Marketing is Change ManagementThe year 2020 redefined our lives, our industry, and our world. Recognizing that change is the only constant, LMA's 2021 Next Big Thing initiative will focus on providing legal marketing professionals with the knowledge and tools they need to successfully navigate change for themselves, their teams and their firms.

Join us for programming on Change Management within the industry:

  • Webinar (hosted January 2021)
  • Annual Conference (recording coming soon)
  • Regional programs will occur in June - December 2021

In the interim, we hope you connect with your peers via this community to continue dialogue and exchange of helpful resources! 

Archived Years

2020 Next Big Thing: Service Metamorphosis 2.0 – Where Does “Service” Live and What Role Does It Play in a Global Pandemic?

2019 Next Big Thing: Service Metamorphosis 

2018 Next Big Thing: Law Firm Strategy Reboot 

2017 Next Big Thing: Artificial Intelligence


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To post to this discussion via email, email LMA-nextbigthinginitiative@ConnectedCommunity.org

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